RDA Microelectronics Introduces RDA5850 Integrated Bluetooth Solution for Non-Handset Applications


SHANGHAI, China, July 12, 2012 (GLOBE NEWSWIRE) -- RDA Microelectronics (Nasdaq:RDA) ("RDA Microelectronics" or the "Company"), a fabless semiconductor company that designs, develops and markets Radio Frequency (RF) and mixed-signal wireless SoC semiconductors for cellular, connectivity and broadcast applications, today announced availability of its RDA5850 single-chip Bluetooth solution for non-handset applications.

The RDA5850 is designed for use in stereo headsets, game controllers, hands-free automotive kits, host MP3 players, and other consumer electronics applications that can be enhanced with connectivity via Bluetooth. The chip is a fully integrated single-chip solution combining a Bluetooth, FM receiver, Serial LCD controller, Class K amplifier, keypad controller, embedded microprocessor and digital signal processor (DSP) for customer-developed applications.

Commenting on the product introduction, Vincent Tai, chairman and CEO of RDA Microelectronics, stated, "The RDA5850 significantly expands our opportunities in the consumer electronics market beyond handset applications by leveraging our proven Bluetooth technology where we have established a leading market share with China-based manufacturers. This chip offers the highest level of integration of any non-handset Bluetooth host device on the market and serves as a true turnkey product for RDA's customers, enabling flexible expansion capabilities well beyond a stand-alone Bluetooth host device. We believe this product provides a growth platform for next generation devices to further our penetration of the non-handset market in the future."

About RDA Microelectronics

RDA Microelectronics is a fabless semiconductor company that designs, develops and markets radio-frequency and mixed-signal wireless SoC semiconductors for cellular, connectivity and broadcast applications. The Company's product portfolio currently includes power amplifiers, transceivers and front-end modules, baseband, Bluetooth system-on-chip, Wi-Fi, Bluetooth and FM combo chips, FM radio receivers, set-top box tuners, analog mobile television receivers, CMMB mobile television receivers, walkie-talkie transceivers and LNB satellite down converters. For additional information, please see the Company's website at http://www.rdamicro.com.

Forward-Looking Statements

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Any statements in this press release that are not historical facts are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include the Company's anticipated growth strategies; its future results of operations and financial condition; economic conditions in China; the regulatory environment in China; the Company's ability to attract customers and leverage its brand; trends and competition in the semiconductor industry; and other factors and risks detailed in the Company's filings with the Securities and Exchange Commission. This press release may also contain statements or projections that are based upon information available to the public, as well as other information from sources which the Company believes to be reliable but whose accuracy or completeness the Company cannot guarantee. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable law.



            

Contact Data