RALEIGH, N.C., July 17, 2012 (GLOBE NEWSWIRE) -- Lulu.com, the leader in open-publishing, announced today that Mick Stevens, a featured cartoonist for The New Yorker magazine, has published his fourth book, I Really Should Be Drawing: The Blook, as an eBook available on the iBookstore(SM), NOOK Bookstore (TM), and Lulu.com.
Stevens had traditionally published his previous three titles such as Things Not to Do Today, but turned to Lulu.com for his new eBook due to the increasing advantages open-publishing provides such as:
- More profitability (eBook authors keep 90 percent of revenue)
- Greater speed to market
- No upfront costs to publish
- Access to premier retail channels like Amazon.com and the iBookstore (SM)
- Customized publishing and white-label solutions with Lulu APIs (Application Programmer Interfaces)
- Complete creative and copyright control
"I enjoy the idea of putting something in book form and being able to publish it without jumping through hoops," says Stevens. "Lulu made it so easy."
I Really Should Be Drawing: The Blook collects some of Stevens' favorite blogs and witty cartoons, some of which have been regularly featured in The New Yorker, where he's been publishing his work for the past 33 years. Stevens was the first artist to write for the magazine's "Cartoonist of the Month" blog series. Stevens work has also appeared in other publications such as The Harvard Business Review, Playboy, and Barron's. Stevens joins the growing trend of authors and creators using blogs to grow their fan-bases and as a marketing tool for their books – helping to limit risk and increase book sales.
"Blogs are free and I like the idea of forcing people to look at my work," jokes Stevens. "You're never really sure of your creation until you show it to someone else and a blog is a great way to get your work in front of others."
Stevens plans to continue to use Lulu.com's open-publishing platform in the coming months for even more collections of his blogs and cartoons. To learn more about open-publishing opportunities or to buy Stevens new book, I Really Should Be Drawing: The Blook, available today, visit: www.lulu.com.
About Lulu.com:
Lulu.com is a one-stop shop where anyone can publish anything as a print or eBook for free and sell it to customers all over the world. Since 2002, Lulu.com has helped over one million creators in over 200 countries and territories publish their remarkable works. Creators set their own price and keep up to 90 percent of the profits when their book sells. By introducing the world's first Open-Publishing APIs for developers, Lulu.com is providing creators, businesses and publishers with even more freedom to create their own custom publishing solutions, powered by Lulu.com, and marketed under their own brands. With a robust technology platform and over 1.2 million titles in their catalogue, Lulu.com is the clear leader in open-publishing.
CONTACT:
AJ McDonald
pr@lulu.com
919.447.3290
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