SEATTLE, WA--(Marketwire - Aug 8, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today its participation at the 2012 eTail East Conference August 13^th-16^th at the Sheraton Boston Hotel in Boston, Mass.

As a tenured eTail participant, Mercent will be on hand to meet with conference attendees that include top online retailers, industry retail executives and strategic partners. Adding this four-day interactive event that offers a full schedule of tactical content, hosted workshops, executive retail presentations and interactive opportunities, Mercent executives will:

• Showcase Mercent's award-winning Mercent Retail ™ platform designed specifically to help leading brand name retailers increase their online marketing performance, sales and revenues
• Share how Mercent can help merchants increase profits through popular online channels that include Amazon, Google, Bing, Shopping Engines, Affiliate Networks and others
• Share client best practices, performance results and real-world use cases
• Provide expert insight and data on Google's new Google Shopping platform
• Provide expert insight on the current state of eCommerce and expectations for the 2012 holiday selling season

Mercent operates at the epicenter of software-as-a-service, online advertising and e-commerce technologies and through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful retailers including 1-800-Flowers, Home Depot, UNIONBAY, GUESS?, L'Occitane USA, HSN and others, optimize retail product and offer visibility across a comprehensive set of digital channels.

From product ad platforms including Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA), as well as emerging options like social shopping outlets to online marketplaces like Amazon and eBay, comparison shopping sites and paid search platforms (Google AdWords, Microsoft AdCenter), Mercent creates value for retailers across the full spectrum of eCommerce transactions. The Mercent Retail™ platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools allow retail marketers to take action on these insights.

Attendees interested in scheduling 1x1 meetings with Mercent and its session presenters can do so by contacting Mercent Communications Department at 206-310-5323 or kristines@mercent.com. Additional company and product information is available on Mercent's corporate website located at www.mercent.com, by calling direct at 206.832.3971 or emailing hello@mercent.com.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.