Direct Response Technologies
13.08.2012 10:00
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PITTSBURGH, 2012-08-13 10:00 CEST (GLOBE NEWSWIRE) --
Direct Response Technologies, a leading provider of global performance
marketing solutions, announced today that DirectTrack and glispa
representatives will attend Gamescom, the trade fair for interactive games and
entertainment, in Cologne, Germany, on August 15-19.
For the past eight years, glispa has used the DirectTrack platform to help its
publishers grow their presence. Based on that success, glispa GmbH extended its
relationship by signing a long-term deal to use DirectTrack for the company's
performance-based initiatives.
'Using the extensive DirectTrack API and software development kit, we created
WisdomKeeper(tm), an internal technology system that we're now translating into
a
publisher-facing affiliate system to provide our partners with the information
and tools they need to maximize results,' said Gary Lin, founder and chief
executive officer of glispa. 'The DirectTrack technology allows us to offer
advanced solutions to our clients - including those at the forefront of online
gaming.'
'As a key influence in the industry and a long-term player, glispa has a
reputation for using innovative technology to drive its performance marketing
concepts,' said George Bordo, general manager at Direct Response Technologies.
'DirectTrack has the scalability, international reach, and innovative features
that glispa's enterprise-level gaming clients need to execute their
comprehensive online strategies. We are excited to renew our long-standing
relationship, knowing that glispa will use our technology to push the
performance marketing envelope.'
Learn more about DirectTrack and glispa at Gamescom in Cologne, Germany, on
August 15-19. For more information on DirectTrack or to request a meeting with
a member of the DirectTrack sales team during Gamescom, visit
www.directtrack.com/dt/gaming.
About Glispa GmbH
glispa is an independent, full-service online marketing company based in
Berlin. The international team helps advertisers acquire customers in over 150
countries on a performance basis. glispa utilizes a consultative approach and
integrates media, creative and technology to deliver measurable results for its
clients. The glispa affiliate network consists of thousands of select
publishers that drive 200 million visitors to their campaigns a month. For more
information, please visit www.glispa.de.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack(r) affiliate
marketing platform, provides best-in-breed technology to some of the world's
most powerful performance marketing and affiliate programs. Merchants and
networks choose Direct Response Technologies for the scalability and accuracy
of its solutions. A trusted advisor since 1994, Direct Response Technologies
helps clients drive revenue, improve efficiency, and increase brand visibility
through global customer acquisition and offer distribution programs. For more
information about Direct Response Technologies or DirectTrack, visit
www.directtrack.com or call (866) 773-4460.
The Direct Response Technologies logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13580
DirectTrack is a registered trademark of Direct Response Technologies. All
other trademarks and registered trademarks are trademarks of their respective
owners.
CONTACT: Media Contact:
Sandy Barsotti
Director, Marketing
Direct Response Technologies
+1 412-921-6881 x36403
+1 412-952-4028 - cell
sbarsotti@directresponse.com
News Source: NASDAQ OMX
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Language: English
Company: Direct Response Technologies
United States
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DGAP-News: Visit DirectTrack and glispa at Gamescom
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