Tele2 AB : Roxanna Zea Appointed Chief Strategy Officer at Tele2 AB

Stockholm - Tele2 AB (Tele2), (NASDAQ OMX Stockholm: TEL2 A and TEL2 B) today
announced that Roxanna Zea has been appointed Chief Strategy Officer at Tele2
AB.

Roxanna Zea has a very strong background from her previous roles at Google Inc
as Head of Strategy & Initiatives (UK, Northern & Central Europe) and other
leadership roles in Partnerships and Sales Operations. She has also had several
successful years as a consultant at A. T. Kearney and Andersen LLP.

Mats Granryd, President and CEO of Tele2 AB, commented: "Increasingly we are
seeing the telecommunications and Internet worlds converge to the point of
virtually becoming one and the same playing field. I am therefore very happy to
welcome Roxanna in my Leadership Team as Chief Strategy Officer. Through her
extensive experience gained from her various roles at Google and A. T. Kearney,
she will help me navigate in a complex but exciting data centric future."

Roxanna Zea will begin her new position on the 17(th) of September 2012.
Contacts

Lars Torstensson, Investor Inquiries, Telephone: +46 702 73 48 79
Pernilla Oldmark, Press Inquiries, Telephone: +46 704 26 45 45


TELE2 IS ONE OF EUROPE'S LEADING TELECOM OPERATORS, ALWAYS PROVIDING THE BEST
DEAL. We have 36 million customers in 11 countries. Tele2 offers mobile
services, fixed broadband and telephony, data network services, cable TV and
content services. Ever since Jan Stenbeck founded the company in 1993, it has
been a tough challenger to the former government monopolies and other
established providers. Tele2 has been listed on the NASDAQ OMX Stockholm since
1996. In 2010, we had net sales of SEK 41 billion and reported an operating
profit (EBITDA) of SEK 11.2 billion.

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