PALO ALTO, CA--(Marketwire - Aug 16, 2012) - TIBCO Software Inc. (
In the webinar, Greenberg and Hannath outline specific mobile strategies that can greatly enhance customer engagement and customer service, including:
- Mobile as the first screen -- support the accelerating shift to mobile and design an experience as rich as web
- Permission equals identity -- use a permissions based loyalty program to complete an understanding of your customers
- Real-time data -- event-enable your customer experience to beat your competitors with the two-second advantage™
- Analytically-driven interactions -- apply customer insights to interactions to drive more effective engagement
- Location awareness -- deliver offers and messages when and where it matters most
- One app -- consolidate the mobile experience into one application to avoid diluting the connection with the brand
Greenberg and Hannath also address key issues in loyalty such as: context being the next "secret sauce," the goldmine possible by tapping into "tribes," and the critical marketing role of social and mobile technologies with today's always-on consumer.
To access the full on-demand replay of the webinar: "Success with Mobile Loyalty," please visit: http://forms.loyaltylab.com/webinar_sml_replay.
About TIBCO
TIBCO Software Inc. (
TIBCO, the two-second advantage, Loyalty Lab, and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.
Contact Information:
Media Contact:
Amy Groden-Morrison
TIBCO Software Inc.
(617) 702-1710
amorriso@tibco.com