GiveBrand Launches Free Personal Branding Service to Help Job Seekers Stand Out From the Crowd

Website Generates 'Personal Brand' Keyword Clouds Shaped by User's Own Network


CHICAGO, Aug. 20, 2012 (GLOBE NEWSWIRE) -- GiveBrand, a Chicago-based startup, today announced the launch of its free website that allows users to put a social twist on their resume and showcase skills and traits in a simple, streamlined way. The company helps job seekers develop a personal brand online, demonstrate credibility, and create visualizations of their brand with the help of their network of friends and colleagues.

GiveBrand's easy-to-use social platform helps job seekers attract the attention of recruiters, hiring managers and potential clients. Users' profiles tell their stories visually, through keyword clouds and short endorsements that provide important insight into how others in their field of expertise perceive them. Watch the GiveBrand product tutorial video here: http://www.youtube.com/watch?v=UdijOhmTsUs&feature=plcp

The site allows users to shape the personal brands of their friends and colleagues with tags, vouches and endorsements. Tags are keywords that one assigns to another user to describe their expertise, traits and personality. Users can also Vouch for tags that someone else has already given to indicate agreement or Endorse another user with a short, Twitter-style description of one's tag or vouch.

"If you are looking for a job, testimonials, endorsements and recommendations that reflect your personal brand are critical," said Russ Trpkovski, co-founder of GiveBrand. "It is much more meaningful for recruiters to see what people are saying about you rather than what you are saying about yourself. LinkedIn is great for connecting with your network, but our service gives job seekers the ability to visually and socially demonstrate their personal brand, shaped by their network in an authentic and unbiased way."

GiveBrand crunches data to calculate a credibility score for each user based on the number of keyword tags and vouches received and the credibility of those who provided the digital endorsements. The site generates compelling visualizations of network-cultivated personal brand profiles. Eye-catching keyword clouds summarize the size and strength of digital endorsements and articulate the unique skills, expertise, and authenticity of each user.

About GiveBrand:

GiveBrand is a private, Chicago-based company founded in 2012 by Russ Trpkovski, Boban Jovanoski and Dalivor Nasevic. The company's open platform helps job seekers develop a personal brand profile and showcase their skills and expertise. GiveBrand is the only personal branding platform that calculates credibility and generates a keyword visualization cultivated by the endorsements of one's network. For more information, please visit GiveBrand.com.



            

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