As part of Betsson’s commitment to responsible gaming, Betsson’s subsidiary
company will participate in a unique pilot study in collaboration with
Spelinstitutet. The scope of the pilot study is to evaluate and possibly further
develop and enhance an online based self-help program for customers who are
seeking more information, who wish to modify their gambling behavior or who wish
to stop gambling altogether.
Customers who opt to participate will receive a detailed assessment of their
gambling behaviour based on the information they have provided. Customized
programs will be offered which are tailored to individual needs and levels of
motivation. The self-help program is based on CBT and MI concepts and will be up
to 10 weeks long, including home-work, virtual therapist’s sessions and follow
up sessions after program completion.
Customer participation is voluntary and any personal data which customers
provide to Spelinstitutet whilst participating in the self-help program will be
treated as confidential and will not be shared with Betsson.
”Betsson intends to further strengthen and intensify its efforts within
responsible gaming. Our support to research and continuous development of
responsible gaming tools is therefore an important part of our business plan. We
are primarily interested in contributing to the development of preventive tools
that would prevent or limit the harmful effects of gambling. This is why we see
an excellent fit between the online self-help tool developed by Spelinstitutet
and Betsson’s plan for responsible gaming development”, says Magnus Silfverberg,
CEO of Betsson.
Spelinstitutet is an internationally renowned Swedish company known for
delivering creative and innovative responsible gaming solutions worldwide.
“Spelinstitutet is looking forward to the collaboration with Betsson as one of
the gaming companies with a long standing commitment to responsible gaming.
Since Betsson is a leading online gambling operator, its work in the area of
responsible gaming can be expected to have a positive impact and help drive
responsible gaming tools development further” says Thomas Nilsson, CEO,
Spelinstitutet.
The pilot is expected to start in September and will initially be offered on one
of the Betsson AB subsidiaries’ brand, Betsafe.com in Sweden, Denmark, Norway
and Finland. The self–help tool will be evaluated by internationally renowned
gambling researchers in the beginning of next year. Following the outcome of the
evaluation, Betsson intends to offer the tool across all brands and markets of
its subsidiaries.
For further information, contact Magnus Silfverberg, President and CEO Betsson
AB, phone +46 (0)8 506 403 00, magnus.silfverberg@betssonab.com or Thomas
Nilsson, CEO Spelinstitutet, phone +46 70-333 05 70, thomas@silabs.se
Betsson AB’s Core Business consists of owning and administering shareholdings in
companies which, themselves or through partners, offer gaming to the end users
via the internet. Betsson AB owns Betsson Malta which operates gaming to the end
users either through their own websites or through partnerships. Betsson Malta
offers Poker, Casino, Sportsbook, Scratch Cards, Bingo and Games. The
customers come primarily from the Scandinavian countries and other parts of
Europe. Betsson AB is listed on NASDAQ OMX Nordic Mid Cap List, (BETS).
