RNB subsidiaries JC and Brothers launch e-commerce

JC launched its e-commerce service in the Swedish market yesterday. Brothers
will follow suit and launch its e-commerce service next week. These launches
will expand accessibility for Brothers and JC and enable 24/7 shopping for their
customers. Polarn O. Pyret has offered e-commerce in all EU countries via
www.polarnopyret.com since May 2012. Polarn O. Pyret's
e-commerce service has been available in the Swedish market since 2009.

As a result of the launch of e-commerce services for Brothers and JC, in
addition to Polarn O. Pyret's existing service, all three business areas in the
RNB Group now offer e-commerce.

"Launching e-commerce services for Brothers and JC is an important step in RNB's
development. We are now increasing accessibility and offering our customers more
choice. At the same time, we are satisfying customer demand and helping
customers prepare for in-store purchases by seeing the garments and finding
inspiration on the web before visiting our stores," says Magnus Håkansson,
President and CEO of RNB Retail and Brands.

When developing e-commerce stores for JC and Brothers, the focus has been on
offering a broad and attractive range in a retail environment that is easy to
shop in, offers inspiration and fashion and styling advice. If the customer
wants to find inspiration online and then visit the store, it is easy to see
whether a store has the garment in stock, find directions to the store and view
its contact details.

"Our new e-commerce stores offer customers an attractive shopping experience and
enable purchasing in locations where there are no physical stores. Launching e-
commerce for JC, and for Brothers next week, is vital for the RNB Group since we
see major growth potential in this segment. E-commerce stores are a key channel
for us since e-commerce is predicted to grow substantially," says Magnus
Håkansson.

For further information, please contact:
Magnus Håkansson, CEO, RNB RETAIL AND BRANDS,
+46 8 410 520 02, +46 768 87 20 02,
e-mail:  magnus.hakansson@rnb.se


RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg. RNB RETAIL AND BRANDS has operation in 10 countries. RNB RETAIL AND
BRANDS has been listed on the OMX Nordic Exchange since 2001.

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