AdvanIDe Strengthens Key Growth Market With Opening of Office in Sao Paulo

Establishes Local Technical Support and Transfers Operations to New Office in Sao Paulo

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| Source: AdvanIDe

SINGAPORE, Sept. 24, 2012 (GLOBE NEWSWIRE) -- AdvanIDe, the leading independent provider of semiconductors for the smart card and RFID industry, today announced the opening of an office in Sao Paulo, Brazil, that will enable the company to deliver operations services and field application support to its customers in the region. The company offers a complete line of semiconductors and sub-assemblies to service the transponder, chip card, RFID reader, and terminals markets, and works with leading semiconductor suppliers as a distributor focused on ID, chip card and security applications.

"This new office is a requirement for us, as AdvanIDe's business continues to expand rapidly throughout Latin America," said Ken Hutchins Director of Sales for AdvanIDe Inc. "All market segments in Latin America represent important emerging growth opportunities for AdvanIDe. We are excited to be expanding our Latin American presence and providing ever better support to our customers and partners."

AdvanIDe's new office is located at Av. Guido Caloi, 1985 Prédio 18 São Paulo - Brasil, 05802-140.

"Besides our office in Montevideo, Uruguay, this is our second presence in the rapidly growing Latin American market," commented Holger Roessner, managing director of AdvanIDe worldwide. "We are pleased to have been able to welcome experienced operations and field application support executives to our Americas organization. AdvanIDe is committed to our ever-growing customer base in Latin America, and transferring our operations organization to Sao Paulo will further enhance our customers' experience, while bringing additional value to our silicon partners that design-in their chip technologies for our regional projects and OEMs."

About AdvanIDe

AdvanIDe - Advanced ID Electronics - is one of the leading silicon distributors focused on components for RFID transponders, chip cards and RFID readers and terminals. AdvanIDe has developed an optimized semiconductor supply chain that enables the company to guarantee manufacturers of smart cards, RFID transponders and readers the most efficient access to the latest semiconductors. AdvanIDe is an ASSA ABLOY Group brand. ASSA ABLOY is the global leader in door opening solutions, dedicated to satisfying end-user needs for security, safety and convenience.

The AdvanIDe company logo is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=14770

AdvanIDe Media Contact:
Magnet PR Group
Donna St. Jean Conti, APR
+1 949-290-0622


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AdvanIDe Contact:
June Lum, Administrator
+65 67380030