STAMFORD, Conn., Sept. 26, 2012 (GLOBE NEWSWIRE) -- Michael Shef, certified sommelier, and well-known restaurateur based out of New York, was hired by US Beverage to spearhead sales for the Grupo Damm beer brands including, Estrella Damm, INEDIT and DAURA.
Mr. Shef has over 15 years of food & beverage experience including Manager at the 21 Club, Beverage Manager & Dining Room Manager at BR Guest and General Manager & Beverage Director at David Burke Global. His specialties span across wine education, restaurant management, staff training, fine dining & hospitality.
"Michael is an expert in high-end restaurants and beverages so it was a perfect fit to bring him on-board to help grow the Grupo Damm brands," said Justin Fisch, Marketing Director. "We sought out a partnership with Michael based on his positive reputation within the restaurant community. We feel he possesses the expertise and relationships to take these brands to the next level in the high-end on premise."
Estrella Damm, INEDIT and DAURA launched in the US in 2007, 2008 & 2010, respectively. Today all three brands are ranked within the top fastest growing European imports. This year, Estrella Damm launched 12 packs in select markets, and INEDIT introduced a single serve, 16.9oz. package for their barley malt and wheat beer, created by the most award-winning chef in the world, Ferràn Adrià.
About Grupo Damm:
Grupo Damm is one of the largest beverage companies in Spain. The company has seven beverage production and bottling plants across the country. In line with the diversification strategy initiated a few years ago, the Group bases its activity around three main areas: Drinks, Finance, and Logistics and New Economics. Beer accounts for the largest proportion of the group's business. This structure gives Damm, more than 134 years after its birth, a successful combination of modern and traditional values. With this strategic plan, the company aims to bring Estrella Damm, "The Beer of Barcelona," to markets around the world. This strategy is succeeding and Estrella Damm is now available in many bars and restaurants in several different countries, among which include relevant markets such as the UK, USA, Australia, Sweden, Norway, Italy and Germany. www.damm.es / http://www.estrelladamm.com/
About United States Beverage
United States Beverage (USB) is a premium imported and craft beer sales and marketing company located in Stamford, Connecticut. USB provides a national distribution network for a portfolio of premium brands including: Murphy's Stout and Red Ale from Ireland, Tiger Beer from Singapore, The Grupo Damm portfolio of brands from Spain: Estrella Damm Lager, INEDIT, and DAURA; Czechvar from the Czech Republic; John Smith's Extra Smooth Ale from England; Tona Cerveza from Nicaragua; Kalik from the Bahamas; Brasseurs de Gayant from France and Spanish Peaks Brewing Co.'s Black Dog Ale portfolio of craft styles. http://www.unitedstatesbeverage.com