SEATTLE, WA--(Marketwire - Sep 27, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today Mercent Vice President of Product and Client Services Frank Kochenash has been invited to moderate a 'Birds-of-a-Feather' luncheon session at SMX East (Search Marketing Expo) 2012.
Running October 2-4, SMX East is being held at the Jacob Javits Center in Manhattan and will offer more than 50 industry-focused sessions on internet marketing topics that include paid search advertising, social media marketing, local/mobile search and search engine optimization. Kochenash will lead a high-profile and interactive discussion during the SMX lunch break at table #6 on October 4. In this hour session, Kochenash will provide attendees with expert insight on advanced retail technologies and Ecommerce strategies they can leverage to advance their financial and operational targets.
As Mercent's Vice President of Product and Client Services, Kochenash focuses on product strategy and development, service excellence, development of Mercent's channel expertise and directing Mercent's Performance Services team to deliver exceptional services to the company's broad portfolio of brand name Tier 1 retail clients. Mercent is a recognized leader of retail technology with its award-winning Mercent Retail™ SAAS platform. The company optimizes retail products and offer visibility across the full spectrum of Ecommerce transactions that include product ad platforms such as Amazon Product Ads and Google Product Listing Ads (PLA); social and mobile shopping sites; online marketplaces (Amazon.com, Google Shopping, eBay); comparison shopping sites; and paid search platforms that include Google AdWords and Microsoft AdCenter.
The Mercent Retail™ platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools, including Mercent's Amazon repricing tool, allow marketers to take action from these insights.
To learn more about Mercent's full product portfolio contact Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, http://www.mercent.com.
Contact Information:
Mercent PR Contact
Kristine Szarkowitz
Tel: 206.832.3900