SCHAUMBURG, IL--(Marketwire - Oct 4, 2012) - Omron Electronic Components LLC, the Americas subsidiary of OMRON Corporation (HQ: Kyoto, Japan) has announced Gaming as one of their official vertical market focuses, marking an exciting growth for both the company and the industry. This will be the fifth formal vertical market team for the company, complemented by Medical, Building Automation, Transportation and Test & Measurement. This strategic expansion brings OMRON's long history, proven quality, and leadership role in the Amusement industry from Japan to the Americas; it also puts in place a local Sales team intensely dedicated to the support and growth of the Americas Gaming industry. In addition, Mr. Nate Takahashi, from Omron's Amusement Division in Nagoya, Japan, has joined the team as a Field Application Engineer to support Sales and Marketing in the Americas for the next three years; he is based in Pleasanton, California. 

The Gaming Team is well-positioned to fully pursue and engage their primary focus applications of mainly Class 3 Casino gaming machines, which include Slot and Video Poker equipment. OMRON Corp. has maintained a long term success in supplying components and systems in to the Japan-based Pachinko and Pachisuro markets for decades; by partnering with the Amusement division, Omron Electronic Components is able to leverage that experience and expertise to develop smart strategies and support products that will ultimately deliver new component and system solutions to the casino gaming machine market of the Americas. 

Omron has developed, and continues to design very high-quality, high-reliability technologies for the Gaming marketplace. The main products and technologies that Omron brings to the Gaming Market are as Follows: Operation Switches, Illumination Technology, LED Control Drivers, Face Detection and Recognition Software (called OKAO™), Motion Sensing and Hand Gesturing software. To round out their "gaming portfolio," Omron further offers a full line of detection switches, photomicrosensors (solid state Optical Interrupters), and even custom power supplies to keep every component and system running smoothly.

Omron's Vertical Market Manager, Mr. Jim Neville commented, "With our new focus on strategically selected vertical markets, that now includes Gaming (Slot Machine Makers), our Sales and Marketing teams are becoming experts in understanding the needs of the customers within these industries. This expertise will allow us to draw from all of Omron's product and technology groups to develop the best and most innovative solutions."

Mr. Craig Morris, Gaming Sales Manager, also added, "We are very excited to be able to offer our diverse portfolio to our gaming customers. Our seasoned team members are more than capable of offering them custom solutions that will provide them a differential edge in the market and the best value proposition possible."

The Gaming Team will be holding meetings and demonstrations of their exciting new and proven technologies with qualified customers and press during this week's Global Gaming Expo (G2E) in Las Vegas, Nevada. To learn more about Omron's offerings and technologies for this growing industry, you can navigate to their website by clicking HERE, call them directly at (847)-882-2288, or email your inquiries to Stay tuned for exciting new developments currently in the pipeline and on the near road map.

About Omron
For almost 80 years, Omron Electronic Components has been a leading manufacturer and provider of advanced electronic components. Extensive product groups include relays, switches, connectors, RF MEMS switch, MEMS flow sensors, pressure sensors, and optical components. Omron Electronic Components is the Americas subsidiary of Omron Corporation, a $7.5 billion global leading supplier of electronics and control system components and services. Their broad product offering can be found in applications for the communications, transportation, medical, HVAC, appliance, industrial automation, consumer electronics, test & measurement, and gaming markets around the world. Omron Electronic Components has an extensive sales network consisting of regional sales engineers, inside sales representatives, technical sales assistants, customer service staff, and an authorized Distributor network. 

Contact Information:

Cami A. Marsh
Marketing Communications Coordinator
Tel: 847-755-7814
Fax: 847-839-2488