DALLAS, Oct. 9, 2012 (GLOBE NEWSWIRE) -- To better distinguish itself from others in its industry, SummitAlliance Investment Group, LLC announced today that it has changed its name to Argentus Partners, LLC. The Dallas-based investment management and research firm also introduced a new logo; both changes took effect immediately.
"We launched our business in 2001 to give advisors an opportunity to fully enjoy the financial rewards of independence, while benefiting from a white glove approach to service that carries over to their own clients," said Douglas W. Gill, Co-Founder and CEO. "The success of that approach has set us apart to a point where we wanted to embrace a brand that's similarly distinctive."
Derived from argentum, the Latin word for silver—and similar to argenteus, a silver coin first minted by the Roman Empire in 294 AD—Argentus echoes the firm's philosophy, which prioritizes enduring value over short-term gains. Just as silver was synonymous with money in ancient times, the firm says Argentus is emblematic of the company's ability to help entrepreneurial advisors build wealth for their clients and themselves.
At a time when many financial representatives are contemplating a move away from traditional wirehouse firms, visibility is important. "This move will have a high impact on our profile in the investment field," said Gill.
Additional initiatives in support of the new brand—including a revamped website and a new suite of marketing materials—will be implemented over the coming months.
The firm's three subsidiaries, which had also carried the SummitAlliance name, have become Argentus Securities, LLC, Argentus Advisors, LLC and Argentus Capital Management, LLC. The company's web address is now argentuspartners.com.
Argentus Partners is a leading investment management and research firm created for independent advisors, by independent advisors. With a flexible investment platform and robust, web-based technology, the firm furnishes advisors with self-managed and/or full third-party money management capabilities, back office service functions and comprehensive broker dealer clearing and custodial services.
The Argentus Partners, LLC logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15107