MUNDELEIN, Ill., Oct. 15, 2012 (GLOBE NEWSWIRE) -- From new walking aids, including knee walkers and deluxe rollators, to new marketing and merchandising programs for durable medical equipment and continence care products, Medline Industries, Inc., is introducing a number of innovative solutions for home medical equipment (HME) providers at this week's annual Medtrade Conference in Atlanta, Ga.
"Reimbursement cuts are impacting everyone's bottom line. So it's becoming increasingly important for HME providers to offer quality, well known and high-end products like our Curad® brand and Guardian® line that clinicians and therapists highly recommend to help drive more traffic to their stores," said Rich Derks, president of Medline's durable medical equipment division. "Along with the right product mix, HMEs can benefit with tools to help organize their showrooms to maximize space and merchandise their products to create an attractive and educational shopping experience for their customers."
Medline (booth number 1553) will introduce and demonstrate the following new products and merchandising programs at Medtrade this week:
Industry experts from Medline are also featured speakers at Medtrade discussing topics important to HME providers. Corbett Brown, associate product manager in Medline's durable medical equipment division, will be discussing "Extending the Life of Your Wheelchairs to Reduce Operating Expenses" on Monday, October 15 from 1:45 – 2:45 pm in room B308, and Joe Ritter, senior product manager for orthopedic soft goods in the durable medical equipment division, will be presenting "Profiting from Orthopedic Soft Goods in the HME Industry" on Wednesday, October 17 from 8:00 – 9:00 am in room B302.
About Medline's HME Solutions
Medline is a leading provider of innovative home medical equipment products and comprehensive marketing solutions to the HME industry. Medline offers a complete line of durable medical equipment and continence supplies and is the manufacturer and distributor of such well known and respected brands as Guardian® walking aids and bath safety products and Curad® soft orthopedic products and compression hosiery.
As the nation's largest privately held manufacturer and distributor of health care products, Medline manufactures and distributes more than 125,000 products to hospitals, extended care facilities, surgery centers, physician offices, home care dealers and retailers. Recently named one of the "100 Best Places to Work in Healthcare," Medline is headquartered in Mundelein, Ill. and has more than 1,100 dedicated sales representatives nationwide to support its broad product line and cost management services.
Media Contact: John Marks, (847) 643-3309 Ann Fahey, (847) 643-3011