Equity Infusion Provides Working Capital to Expand and Accelerate Adoption of the Lyris ONE Digital Marketing Platform
Director Roy Camblin Named Chairman of the Board of Lyris, Inc.
EMERYVILLE, Calif., Oct. 18, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced that it has completed a $5 million capital raise and appointed Roy Camblin as Chairman of the Board of Directors.
"We are very excited to complete this capital raise as we look to accelerate the adoption of our recently launched Lyris ONE digital marketing platform," stated Wolfgang Maasberg, President and CEO of Lyris, Inc. "Lyris ONE makes it simple for marketers to glean actionable insights from massive amounts of customer data, and use that information to create intelligent campaigns that improve revenue outcomes – and deliver unprecedented value to the customer channel of ONE."
Concurrent with this capital raise, Roy Camblin has been appointed Chairman of the Board of Directors, replacing Ty Comfort who remains a Director of the company. Mr. Camblin has been a member of the Lyris, Inc. Board since February, 2012. He has been an independent strategic consultant since 2002, and he brings significant experience in management and consulting roles to Lyris. Camblin served as Chief Executive Officer and Director of Cleanfish, Inc., an environmentally-responsible seafood broker, from 2009 to 2010 and as Senior Vice President of Engineering at Zebra Technologies Corp., a software division for marine terminal and supply chain automation, from 2006 to 2008. Prior to his work as an independent consultant, Camblin held Chief Information Officer and other senior level positions with Oracle Corporation, Citigroup, CB Richard Ellis, Ephipany, Inc., and Netgateway, Inc. Camblin has a Master of Science in Systems Management from the University of Southern California and a Bachelor of Science in Marketing from Florida State University.
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that helps companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris ONE, Lyris HQ, Lyris LM - combined with customer-focused services and support.
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