LOS ANGELES, CA--(Marketwire - Nov 5, 2012) -  Renowned celebrity hairstylist, Allen Edwards (www.allenedwards.com), cuts his way through the beauty industry as he teams with Eileen Koch & Company publicity firm. Touted as the "Ralph Lauren" of hairstylists, Edwards is always on point with fresh and trendy looks that showcase his classic flair for hair. The seasoned hairstylist has driven many of Hollywood's top hair trends and has produced looks for Golden Globe and Emmy Award winning celebrities.

A refreshing blend of character, charisma, and pure talent, Edwards allows his personality to shine in his styles. His latest 2013 trend forecast: short pixies in powerful reds and pinks.

"Glamour is going in a new direction. The use of giant curling irons and waves will always be happening, but is not the trend coming up," Edwards says. "Celebrities are going vogue with pixies, geometric bobs and hairstyles from the 20's, 30's and 40's. Short and interesting hair in bold colors are the future of hair."

Drawing from his experience in working with top hair product companies including Clairol, KMS, Sun Silk and Aveda, Edwards has recently developed his own products called Shear Force. The new and innovative line includes shampoos, conditioners, texture streams, and serums, and are available for purchase at www.allenedwards.com or http://shearforce.bigcartel.com/products. The exclusive line has gained much steam in the beauty industry, and is currently featured on the Home Shopping Network (HSN) in London.

Allen Edwards has been a renowned Hollywood hairdresser and entrepreneur in this industry, establishing one of the first extensive training programs for up-and-coming hair stylists, still used in salons today. Known as the "hairdresser's hairdresser," Edwards was the first hairstylist to create the TV entertainment buzz around styling and teaching for a public audience. He is currently working with the educational director of Leyton House Hair Color, building educational programs to teach budding stylists. Now, Edwards travels around the world teaching his signature techniques and advising on the latest trends in hair. His boutique salon, Allen Edwards Hair, is located in Woodland Hills, CA.

For more information, or to interview or book Allen Edwards, contact Los Angeles Publicist Eileen Koch of Eileen Koch & Company INC., a PR, Marketing, and Branding Firm at 310-441-1000, or email Eileen@eileenkoch.com. Please visit www.eileenkoch.com.