MyEZsmokes Inc. Announces Potentially Transformative Verbal Agreement With Leading Retail Purchasing Group

New Business Relationship Could Generate Upwards of $1,000,000; Help Place Icon Vapor Electronic Cigarettes in More Than 1,000 Chain Drug Stores Across North America


SAN DIEGO, Nov. 7, 2012 (GLOBE NEWSWIRE) -- MyEZsmokes Inc. (Pink Sheets:XRMB), a leading manufacturer and distributor of electronic cigarettes (www.MyEZsmokes.com/">www.MyEZsmokes.com), is pleased to announce a preliminary agreement that holds the potential to generate more than $1,000,000 in sales through 2013.

MyEZsmokes, Inc. has received a verbal commitment from one of the nation's largest retail buying groups that, when fully executed, will facilitate the company's penetration of the mass retail marketplace and provide unprecedented access to lucrative retail market segments including chain drugs stores and retail pharmacies.

According to the National Association Of Chain Drug Stores (NACDS), there were more 56,000 pharmacies located throughout the United States during 2009. With a growing number of towns, cities, and states implementing bans on the sale tobacco products in pharmacies, a potentially very lucrative opportunity is emerging for MyEZsmokes, Inc. to market its Icon Vapor brand of electronic cigarettes, both as a smoking cessation aid and a healthier substitute to traditional tobacco-based cigarettes.

"In just a few short weeks since coming on board as Director of Sales & Marking of North America, Vince Nelson is already succeeding in leveraging his 40+ years of experience in the mass-market retail industry to build relationships that hold the potential to yield contracts that transform MyEZsmokes, Inc. into a leading U.S. Electronic cigarette producer," said Daniel W. Balsiger, President/CEO of MyEZsmokes, Inc.

Mr. Balsiger concluded: "This specific agreement is just one of a multitude currently on the table that Vince is currently working diligently to monetize and we look forward to keeping the public apprised of his success as additional details pertaining to our aggressive sales and marketing efforts emerge.

About MyEZsmokes Inc.

Headquartered in San Diego, California, MyEZsmokes Inc. engages in the manufacture, sales and distribution of electronic cigarettes. The company offers e-cigarette starter kits, disposable e-cigarette kits, as well as re-fill cartomizers in tobacco and menthol flavors. For more information, please visit www.MyEZsmokes.com.

Forward-Looking Statements

Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Acts of 1933 and 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those anticipated due to a number of factors. Although the company's management believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements.



            

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