SYDNEY, Australia and AUCKLAND, New Zealand, Dec. 9, 2012 (GLOBE NEWSWIRE) -- BrightPoint, an Ingram Micro company (NYSE:IM), a leading provider of mobility lifecycle products and services, announced today that, BrightPoint Australia Pty Ltd and BrightPoint New Zealand Limited, Brightpoint, Inc. subsidiaries, have entered into distribution services agreements with Beats Electronics International Limited. Beats Electronics is a global leader in providing a premium sound experience at every touch point of the consumer's life.
Under the terms of the agreements, BrightPoint Australia and BrightPoint New Zealand will each distribute Beats Electronics' full line of premium sound products throughout Australia and New Zealand, including Beats by Dr. DreTM, Beats ExecutiveTM, Beats StudioTM and Beats PillTM headphones and accessories.
"I am confident that by leveraging BrightPoint's deep and trusted relationships across the operator and retail channels, Beats Electronics will further strengthen its market position and presence in Australia and New Zealand," said Denise Morales, Beats Electronics' executive vice president of global sales and channel management. "Beats is about helping musicians and artists deliver their vision to the listener's ear, and this holds true for music from every part of the world. We are thrilled to partner with BrightPoint to help Beats fulfill this vision in Australia and New Zealand."
"Beats Electronics is an innovative leader in premium sound products and adds an exciting dimension to our distribution activities in Australia and New Zealand," said James Watters, BrightPoint's managing director Mobile Australia. "They have an extensive range of headphone products and premium sound accessories with a reputation for high-quality design. At BrightPoint, we constantly strive to offer customers world-class products and services, a commitment that is further reinforced with the addition of Beats Electronics' unique range of premium sound products."
About Beats Electronics
Established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Lovine, Beats Electronics provides a premium sound experience at every touch point of the consumer's life. It is the parent company of the Beats™ by Dr. Dre™ line of high-quality headphones, Beats Audio™ HD-sound systems, and the MOG digital music service. The company's mission is to provide a superior end-to-end music experience - with headphones, devices and services - so fans feel the emotion and hear the music the way artists intended it to sound from the studio. This experience is aided by partnerships with HP, Chrysler Group and HTC Mobile.
Led by Co-Founder & CEO Jimmy Lovine, Co-Founder Dr. Dre, and President & COO Luke Wood, Beats Electronics is based in Santa Monica, CA.
About Ingram Micro
Ingram Micro is the world's largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions. As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics and mobile solutions, technical support, financial services and product aggregation and distribution. The company is the only global broad-based IT distributor, serving 145 countries on six continents with the world's most comprehensive portfolio of IT products and services. Visit www.ingrammicro.com.
BrightPoint, an Ingram Micro company, is a leading provider of mobility lifecycle products and services - with the ability to provide complete lifecycle capabilities from basic warehousing to software loading, order and accounts receivable management, end-user fulfillment, and reverse logistics, which includes services from repair to refurbishment and recycling of wireless devices.