News from Rodale: FIRST WOMAN COMPLETES EXTREME SEAL EXPERIENCE

Star of YouTube Hit Woman v. Workout Becomes First Woman to Finish Training at Extreme SEAL Experience


New York, Dec. 19, 2012 (GLOBE NEWSWIRE) -- YouTube's breakout hit Woman v. Workout, in which host Lauren Berlingeri takes on a crazy new extreme fitness challenge every week, raises the stakes with the latest test: Navy SEAL training. With over 1.5 million views, Berlingeri has done everything from FDNY training to parkour, and now she takes on the toughest challenge yet: attempting to become the first woman to complete the Extreme SEAL Experience.

See content from Rodale and Synaptic Digital:   http://inr.synapticdigital.com/rodale/WomanvWorkout/?cp=1">http://inr.synapticdigital.com/rodale/WomanvWorkout

Berlingeri, who is trained as a holistic nutritionist, has a can-do attitude where she'll attempt to overcome any challenge she's given, but the Extreme SEAL Experience pushed Berlingeri towards her breaking point.

"I have so much respect for the men and women who serve our country," said Berlingeri. "Training with the Extreme SEAL Experience forces you to forget your ego and focus on achieving your goal. Attempting to complete a challenge in a male-dominated field like SEALs was the toughest barrier I've faced so far, but I left the experience feeling empowered. I encourage other women to take on challenges previously reserved for men."

To watch Berlingeri compete against the guys in SEAL training, follow these links, and don't miss the latest episodes where Berlingeri trains with top football coach Tom Shaw and races through the Richard Petty Driving Experience.

The show, which sets out to inspire women to test themselves in new ways both mentally and physically, can be found on the 3V fitness channel on YouTube at www.YouTube.com/3V. Other hit shows on 3V include:

Nappytabs +1: Watch as celebrity choreographers Napoleon and Tabitha embark on their journey to become parents while juggling busy careers and attempting to lose their baby weight.
AMRAP: As Many Reps As Possible, this show takes you inside the world of CrossFit, a competitive strength and conditioning program hailed as the fastest growing fitness movement in the world.
YouCube: Don't miss our everyday guy, Peter, try to win over his office crush, Amy, all while giving viewers tips on "offercises" (office exercises).

About 3V
YouTube's 3V channel offers a daily dose of health and fitness motivation. The channel, which stands for Vigor, Verve and Vitality features original content at the intersection of healthy living and entertainment. 3V is a joint venture between Rodale, the world's leading healthy lifestyle publisher and BermanBraun, an independent media company that creates cross-platform entertainment. Visit www.YouTube.com/3V and subscribe for free workouts, fitness inspiration and more.

About Rodale
Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling,Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles including Al Gore's An Inconvenient Truth,The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That!, and Flat Belly Diet! The company is also widely regarded as a digital leader in the areas of health and fitness and has launched three digital properties--Fitbie.com and YouTube channels 3V and Tasted. Rodale continues to expand its reach through an ever-growing list of award-winning mobile applications and partnerships, and is a leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

About BermanBraun
BermanBraun is an independent media company with three divisions - television, feature film and digital - which create and exploit entertainment content and advertising solutions across all platforms throughout the world. The Santa Monica, CA based company, founded by principals Gail Berman and Lloyd Braun in 2007, has established strategic global alliances with a number of media companies throughout the industry, including NBC Universal Television, AOL, YouTube, Starcom Mediavest and Microsoft.

BermanBraun's digital division has created and operates some of the most popular properties online. They include the celebrity news site WONDERWALL, which BermanBraun launched in partnership with Microsoft in February 2009. The site is the primary celebrity destination on the MSN network, and currently ranks first in engagement among all competitive sites in entertainment news. The site averages more than 15 million unique users per month and generated over 1 BILLION page views three months in a row from Dec 2011 through Feb 2012. BermanBraun also created and operates the site WONDERWALL LATINO.

In April 2010, BermanBraun launched GLO -- a site created in partnership with MSN and Hearst. GLO features an innovative design that creates a unique "digital magazine" experience for women seeking style, beauty and lifestyle content. GLO averages over 5 million monthly uniques and currently ranks first in engagement among competitive sites in its fashion/beauty category.

In addition, BermanBraun recently launched the highly-successful sites MANDATORY, PAWNATION, and SKYE with AOL. Mandatory exceeded 200 million page views in August, and has the highest engagement amongst all competing male-oriented sites. Similarly, Pawnation and Skye lead their respective categories in key engagement metrics. In May 2012, BermanBraun launched mom.me, an online destination for women with advice and inspiration for all stages of motherhood. In April and July, BermanBraun and Rodale Inc. launched "3V," a YouTube channel featuring original fitness and healthy living video programming and "Tasted," a YouTube channel featuring original food and recipe content. A third channel will launch later this year in the movie category.

BermanBraun recently acquired Whiskey Media, CNET Founder Shelby Bonnie's media and technology company based in San Francisco that has created a next generation publishing, data and social tools platform. BermanBraun recently launched its first site built on the Whiskey platform - TESTED WITH JAMIE AND ADAM. Jamie Hyneman and Adam Savage are the stars of the hit television show MYTHBUSTERS on Discovery Channel, and have a strategic alliance with BermanBraun to create television and digital content and brands.

In television, BermanBraun is producing the new series INFAMOUS (midseason on NBC), the series ALPHAS (currently airing on SyFy); JUNK GYPSIES (currently airing on HGTV); POLYAMORY (currently airing on Showtime) and two additional new series to be produced with MythBusters stars Jamie Hyneman and Adam Savage for Discovery Channel. BermanBraun is also producing the pilot REWIND for SyFy.

For further information on BermanBraun please go to bermanbraun.com.



            

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