Extraordinary General Meeting of Oriflame Cosmetics S.A.

Oriflame Cosmetics S.A. today held its Extraordinary General Meeting (“EGM”) in
Luxembourg.

The EGM approved the Board of Director’s proposal to implement a share buyback
programme in accordance with the proposal put forward in the EGM notice,
allowing for the purchase of up to 10 percent of the company’s shares,
corresponding to a total of 5,712,113 shares, during a maximum period from 20
December 2012 until the 2014 Annual General Meeting (“AGM”) to be held on 19 May
2014. The EGM furthermore authorised the Board of Directors, with the option to
delegate such power to the management of the Company and/or give mandate to
financial institutions where relevant, to implement the share buyback programme
on one or more occasions.

As previously announced, the purpose of the share buyback programme is to
optimise the capital structure, which is enabled by Oriflame’s strong financial
position and good cash flow generation from operations. The share buyback
programme is to be carried out in accordance with the EU Safe Harbour regulation
(Regulation No. 2273/2003 of the Commission of December 22, 2003), and the
acquired shares shall be cancelled. Further, the company intends to execute the
share purchases in such a way that Oriflame’s ability to pay out ordinary
dividend is maintained.

The acquisition price per share acquired under the mandate shall not exceed the
higher of the price of the last independent trade and the highest current
independent bid on the NASDAQ OMX Nordic Exchange, (and shall not be lower than
the par value of the share). The number of shares acquired under the mandate may
during a single trading day not exceed 25 percent of the average daily volume of
shares on the NASDAQ OMX Nordic Exchange. The average volume of shares is based
on the average daily volume traded in the twenty stock exchange trading days
preceding the date of the purchase.

The Board of Directors have resolved that the share buyback programme will be
carried out on behalf and account of Oriflame Cosmetics S.A. on the open market
through a financial institution commissioned by the Company in different
instalments of which the first one is expected to start within the next weeks.
Further information regarding the execution of the share buyback mandate will be
announced prior to the initialisation of share buybacks under the mandate.

For additional information, please contact:
Johanna Palm, Director IR, Oriflame
+46 76 542 26 72

Founded in 1967 by two brothers and their friend, Oriflame is now an
international beauty company selling direct in more than 60 countries worldwide.
Its wide portfolio of Swedish, nature-inspired, innovative beauty products are
marketed through a sales force of approximately 3 million independent Oriflame
Consultants, who together create annual sales of around €1.5 billion. Oriflame
offers the leading business opportunity for people who want to start making
money on day one and work towards fulfilling their personal dreams and ambitions
through its unique business opportunity concept – Make Money Today and Fulfil
Your Dreams Tomorrow™. Respect for people and nature underlies the company’s
operating principles and is reflected in its social and environmental policies.
Oriflame supports numerous charities worldwide and is a Co-founder of the World
Childhood Foundation. Oriflame Cosmetics is listed on the NASDAQ OMX Nordic
Exchange.