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A Novel Idea: Recycled Healthcare Equipment Eases Financial Burdens of 'Aging in Place'

Canadian Franchise SILVER CROSS(R) Earns "Hero Status" Among Financially-Strapped Families

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| Source: SILVER CROSS

BURLINGTON, Ontario, Jan. 7, 2013 (GLOBE NEWSWIRE) -- Fluctuating healthcare policies and demographic trends have combined to create a ripe new market for innovative companies that can help reduce financial burdens on the rapidly increasing aging population and their families. One Canadian franchise, SILVER CROSS®, has hit upon a novel solution that drastically reduces the costs of in-home mobility and accessibility equipment, helping an increasing number of families across North America afford to keep their aging loved ones at home.

The company's brilliant idea of recycling stair lifts, wheelchair lifts, ramps and other costly in-home medical and mobility equipment – literally buying, selling and trading the right products to families after in-depth consultations in their homes – has taken Canada by storm, and has started trickling with gradual franchise expansion into the United States.

SILVER CROSS has become the leading North American healthcare franchise devoted to recycling accessibility and mobility equipment. With 15 locations throughout Canada and four locations throughout the United States, the company's goal is to serve half of the North American population within the next seven years through a well-managed growth strategy.

"By helping families find lower-cost alternatives for in-home medical equipment, our franchisees have helped thousands of people with disabilities and other physical limitation challenges maintain their lifestyle in their own homes," said Bob Harvey, CEO and founder of SILVER CROSS. "Given the rise in the aging population and increasing factors that make consumers pay more out-of-pocket for medical expenses, recycling quality healthcare products just makes sense," noted Harvey, pointing to a statistic that 10,000 baby boomers are becoming seniors every day.

The demand for low-cost solutions for in-home medical equipment will only increase, as hospitals throughout North America increasingly implement "Quicker & Sicker" patient discharges, as healthcare costs rise and as public and private insurance coverage shrinks, Harvey added.

SILVER CROSS focuses on providing superior, long-term customer service by helping families through the process, educating them on the variety of solutions that best fit their needs and making sure their loved one understands how to use the equipment purchased.

ABOUT SILVER CROSS®:

Headquartered in Burlington, Ontario, SILVER CROSS® is the leading healthcare accessibility and mobility equipment franchise. Founded in 1993 by Bob Harvey, the company began franchising in 1995 and has served more than 200,000 clients with its 19 locations throughout Canada and the United States. For more information about SILVER CROSS or its franchise opportunity, call (800) 572-9310 or visit http://www.silvercrossfranchise.com/.

The SILVER CROSS logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16482

MEDIA CONTACT:
Jayne Levy, Fishman PR & Marketing,
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