Hyundai Delivers a Simplified, Integrated and Connected Ownership Experience Through Covisint

Covisint Enables OEM to Future-proof Customer Access to Applications and Information Through a Scalable, Flexible, Cloud-based Platform

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| Source: Compuware
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DETROIT, Jan. 8, 2013 (GLOBE NEWSWIRE) -- Hyundai Motor America will use the Covisint cloud engagement platform to deliver a comprehensive, connected ownership experience for its consumers across web properties, mobile devices and within the vehicle. The Covisint platform will give Hyundai a superior level of integration, speed and flexibility to bring on new services, partners and capabilities that deliver continued value to customers.

Covisint's cloud engagement platform will quickly consolidate customer touch points across Hyundai systems, creating a single view into the customer, enabling a seamless customer experience and facilitating increased customer personalization. The platform will also allow Hyundai to easily add future services, advancing the OEM's capacity to continually improve ownership experiences and increase customer loyalty.

"Customers increasingly demand information and access regardless of the technological complexity behind-the-scenes," said Barry Ratzlaff, director of Customer Connect at Hyundai Motor America. "Covisint is helping us to improve technical integration enterprise-wide--including Blue Link services, our customer website--www.myhyundai.com--our dealer and call center systems, mobile applications, CRM systems, and other key areas. Covisint has helped 'future-proof' Hyundai's ability to easily onboard new services, partners and capabilities."

Today's hyper-connected consumer drives the competitive need to deliver integrated, secure and innovative digital experiences. Covisint is helping Hyundai provide a unified customer experience by managing consumer identities, integrating disparate technologies and simplifying communication flow across systems.

"Covisint's cloud-based platform helps companies like Hyundai increase loyalty and revenue by quickly delivering new services through the cloud," said Joel Kremke, Covisint Senior Vice President. "Covisint will help improve Hyundai's agility and ability to adapt to the quickly advancing connected consumer environment, providing a more seamless experience for Hyundai customers."

Covisint's cloud engagement platform offers a robust, secure and proven platform for driving additional revenue and customer loyalty through connected vehicle initiatives. With Covisint, CIOs, CMOs and LOB leaders can deliver a unified and global connected vehicle platform that aligns with their business strategies, through a single integrated experience across the ownership lifecycle.

Hyundai Motor America

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance. Information about Hyundai Motor America and its full vehicle line-up is available at its website—www.hyundai.com. For media information, including photography, visit www.hyundainews.com.

Covisint, a Compuware Company

Covisint provides the leading cloud engagement platform for creating and enabling new mission-critical external business processes. Our solutions enable organizations to connect, engage, and collaborate with the critical external audiences that define their success -- including customers, business partners, and suppliers. Covisint allows its clients to establish a secure, reliable, integrated presence in the cloud, and offer the kind of engaging information experiences that people everywhere have come to expect. Learn more at www.covisint.com.

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Compuware Corporation

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.

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