Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international
entertainment broadcasting group, today announced that it will launch its fourth
free-TV channel in the Czech Republic on 1 February 2013. The new nationwide
channel – ‘Prima ZOOM’ – will be focused on a somewhat male-skewed audience over
35 years of age. The channel complements MTG´s existing free-TV channel
portfolio in the Czech Republic, which today comprises ‘Prima Family’, ‘Prima
COOL’ and ‘Prima Love’.
Prima ZOOM will be broadcast daily between 08:00 and 02:00 and feature high
quality documentary and factual entertainment programmes from the BBC and other
international leading content providers. The channel will premiere hugely
successful documentary formats like Ocean Giants, Shark Hunters, The Birth of
Europe and Superstorm USA. In addition, the structure of the daily programming
will be divided into three-hour topical segments, focusing on topics like
Amazing Oceans, History Uncovered, and Animal Kingdom.

Prima ZOOM will be available in the Czech digital terrestrial network, as well
as in the basic packages of a number of satellite, cable, and IPTV pay-TV
operators, and will have a household penetration of well over 90% from launch.

MTG entered the Czech free-TV market in November 2005 by acquiring 50% plus
management control of the company operating the TV Prima channel, which was
rebranded as Prima Family in 2012. The Prima COOL channel was launched in April
2009 and Prima Love in March 2011. Prima Family is a broad, general
entertainment channel focused on the 15-54 years old demographic, while Prima
COOL is focused on a 15-35 year old male audience with blockbuster movies and
hit shows, and Prima Love attracts a primarily 25-40 year old female audience
with a fun, informative and romantic format of international series, blockbuster
romance and comedy movies and infotainment shows. MTG’s existing media house of
3 channels in the Czech Republic had a commercial share of viewing (15-54) of
39,1% in the fourth quarter of 2012.

The Group is also launching a new web platform, Prima-zoom.cz. The platform will
offer a selective catch-up service with the best documentaries, and also offer
editorial content, information and interesting articles related to the content
and topics featured on Prima ZOOM. The service complements the already existing
popular Prima Play free catch-up service, which features a wide range of content
from Prima Family, Prima COOL, and Prima Love.

Jørgen Madsen Lindemann, President and CEO of MTG, commented: “The launch of
Prima ZOOM continues the development of our highly successful Prima brand in the
Czech Republic. The substantial increase in audience share in recent years is a
testament to the effectiveness of our media house strategy, with a number of
complementary channels offering a wide range of high quality content to all
types of viewers. Prima ZOOM enables us to offer our viewers an even wider range
of entertainment, in order to provide our advertisers with incremental reach in
the Czech Republic.”

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For further information, please visit www.mtg.se or contact:

Jørgen Madsen Lindemann, President & Chief Executive Officer
Tel:                               +46 (0) 8 562 000 50

Matthew Hooper, Head of Corporate Communications & Planning
Tel:                               +44 (0) 7768 440 414
Email:                           investor.relations@mtg.se / press@mtg.se
Modern Times Group (MTG) is an international entertainment broadcasting group
with operations that span four continents and include free-TV, pay-TV, radio and
content production businesses. MTG’s Viasat Broadcasting operates free-TV and
pay-TV channels, which are available on Viasat’s own satellite platforms and
third party networks, and also distributes TV content over the internet. MTG is
also the largest shareholder in CTC Media, which is Russia’s leading independent
television broadcaster.

Modern Times Group is a growth company and generated record net sales of SEK
13.5 billion in 2011. MTG’s Class A and B shares are listed on Nasdaq OMX
Stockholm’s Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 10:30 CET on 10
January 2013.