ADVANCE INFORMATION ABOUT MARIMEKKO’S 2012 EARNINGS – NET SALES GREW BY 14%, OPERATING PROFIT WEAKER THAN ANTICIPATED


Marimekko Corporation, Stock exchange release, 24 January 2013 at 2:25 p.m.

According to preliminary financial figures, the Marimekko Group’s net sales in 2012 were about EUR 88.5 million (77.4) and operating profit was approximately EUR 2.0 million (3.5). The figures are non-audited.

In its interim report published on 30 October 2012, Marimekko estimated that the Group’s net sales for the whole year would grow by over 10%. On 12 December 2012, the company announced in its stock exchange release that it had revised its estimate of operating profit for 2012. Operating profit was then forecast to be approximately at the same level as in 2011. According to preliminary financial figures, the Group’s net sales for 2012 grew by 14%, but operating profit fell short of the estimate given by the company in December. Operating profit was weakened by slightly lower-than-expected retail sales margin in Finland during the last few weeks of the year, the postponement of some significant wholesale orders to 2013, higher-than-anticipated costs caused by internationalisation, turn-of-the-year cost periodisation differences, as well as changes in exchange rates resulting from the strengthening of the euro.

Marimekko Corporation’s Financial Statements Bulletin for 2012, including the outlook for 2013, will be published on Thursday, 31 January 2013 at 8:30 a.m. as announced earlier.


MARIMEKKO CORPORATION
Corporate Communications

Merja Paulamäki
Tel. +358 9 758 7473
merja.paulamaki@marimekko.fi

DISTRIBUTION:
NASDAQ OMX Helsinki Ltd
Key media

Marimekko is a Finnish textile and clothing design company renowned for its original prints and colors. The company designs and manufactures high-quality interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags and other accessories. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in approximately 40 countries. In 2011, brand sales of Marimekko products worldwide amounted to approximately EUR 170 million and the company's net sales were EUR 77 million. The number of Marimekko stores totaled 90 at the year end. The key markets are North America, Northern Europe and the Asia-Pacific region. The Group employs around 500 people. The company’s share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com