Photo Release -- NASDAQ Welcomes Health Insurance Innovations, Inc. (HIIQ), to The NASDAQ Stock Market

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| Source: The NASDAQ OMX Group, Inc.
photo-release

Health Insurance Innovations [HIIQ] rings The NASDAQ Stock Market Closing Bell in Celebration of IPO.

NEW YORK, Feb. 8, 2013 (GLOBE NEWSWIRE) -- The NASDAQ OMX Group, Inc. (Nasdaq:NDAQ) announced today that the trading of Health Insurance Innovations (Nasdaq:HIIQ) commenced on The NASDAQ Stock Market on February 8, 2013.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=17076

Health Insurance Innovations is a leading developer and administrator of affordable health insurance products, ancillary products, and lifestyle & discount services for the uninsured and underinsured. Health Insurance Innovations' scalable, proprietary, cloud-based technology platform allows for mass distribution and online enrollment in a large and diverse portfolio of affordable health insurance, ancillary, and lifestyle benefit offerings, and it enables members to access its products through its distribution partners anytime, anywhere. The health insurance products the company develops are underwritten by insurance carrier companies, and Health Insurance Innovations assumes no underwriting, insurance or reimbursement risk. Members can price and tailor product selections to meet their needs, buy policies, and print policy documents and identification cards in real-time.

"Health Insurance Innovations has designed a wide suite of products to fit the needs of individuals and families who would not otherwise have access to quality health insurance," said Bob McCooey, Senior Vice President, NASDAQ OMX Corporate Client Group. "Health Insurances Innovations' commitment to meeting the needs of the uninsured and underinsured market is truly impressive; we congratulate them on their IPO and look forward to our partnership in the years ahead."

By listing on The NASDAQ Stock Market, Health Insurance Innovations joins some of the world's most progressive and innovative companies, including more than 560 financial and insurance companies, more than any other U.S. exchange.

About NASDAQ OMX:

The inventor of the electronic exchange, The NASDAQ OMX Group, Inc., fuels economies and provides transformative technologies for the entire lifecycle of a trade - from risk management to trade to surveillance to clearing. In the U.S. and Europe, we own and operate 23 markets, 3 clearinghouses and 5 central securities depositories supporting equities, options, fixed income, derivatives, commodities, futures and structured products. Able to process more than 1 million messages per second at sub-40 microsecond speeds with 99.99+% uptime, our technology drives more than 70 marketplaces in 50 developed and emerging countries into the future, powering 1 in 10 of the world's securities transactions. Our award-winning data products and worldwide indexes are the benchmarks in the financial industry. Home to approximately 3,400 listed companies worth $6 trillion in market cap whose innovations shape our world, we give the ideas of tomorrow access to capital today. Welcome to where the world takes a big leap forward, daily. Welcome to the NASDAQ OMX Century. To learn more, visit www.nasdaqomx.com. Follow us on Facebook (www.facebook.com/NASDAQ) and Twitter (www.twitter.com/nasdaqomx). (Symbol: NDAQ and member of S&P 500)

The information contained above is provided for informational and educational purposes only, and nothing contained herein should be construed as investment advice, either on behalf of a particular security or an overall investment strategy. Neither The NASDAQ OMX Group, Inc. nor any of its affiliates makes any recommendation to buy or sell any security or any representation about the financial condition of any company. Statements regarding NASDAQ-listed companies are not guarantees of future performance. Actual results may differ materially from those expressed or implied. Past performance is not indicative of future results. Investors should undertake their own due diligence and carefully evaluate companies before investing. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED.

NDAQG

The photo is also available via AP PhotoExpress.

CONTACT: Jennifer Knapp
         +1 212 401 8916
         Jennifer.Knapp@nasdaqomx.com