CHICAGO, Ill., Feb. 21, 2013 (GLOBE NEWSWIRE) -- Skyline Exhibits Chicago is expanding its ability to offer innovative and cutting-edge Chicago trade show displays with the addition of Dwight Squires as sales executive. With over ten years of industry experience, Squires has coordinated over 100 international and U.S. trade shows and knows the value of a successful trade show exhibit. At Skyline Chicago he will be responsible for educating and helping clients succeed with all aspects of trade show marketing.
"I've been on the manufacturing side and the exhibiting side and I know that it takes more than just having a great looking trade show booth to consider a show a success," commented Squires. "You've only got a few seconds to draw somebody into your booth with a display, but what happens after that is just as important. What I will bring to our clients at Skyline Chicago is a technical knowledge of booth design, traffic flow, booth functionality, and cost factors. I have seen disastrous booths and know how to help our clients avoid them."
Squires adds that he likes the consultative approach Skyline takes to working with clients and knows that if a client has any problems with marketing, hardware, graphics or branding there is a team of world-class professionals ready to step in and help. His goal is to enable clients to experience maximum return on their marketing investment with trade show strategies that outshine the competition and stimulate growth.
Mary Rita Crowe, sales manager for Skyline Chicago, said that building the sales team brings an added dimension to the Skyline Chicago Service Center. Clients can be more involved in the production process, visit the staging area, and put processes in place to minimize on-site problems. "Dwight's experience in the trade show industry will be a valuable asset to our team and our clients," she added. "He brings a different slant of what the customer needs, and will help us bring our consulting to even higher levels."
As part of its outreach effort to educate clients on the benefits of trade show marketing, Skyline Chicago is sponsoring a free seminar, "Successful Trade Show Marketing Strategies," on April 17 at 9:30 a.m. and 1:30 p.m. Featured presenter is Jerry Gerson from Marketech and attendees can enter to win a $200 purchase certificate toward their next purchase with Skyline Exhibits Chicago.
Established in 1980, Skyline provides face-to-face marketing experiences that help clients attract prospects and build customer relationships. In addition to their over thirty-year record of quality, design and cost-effectiveness, Skyline Exhibits holds over 100 patents and is the only exhibit company to win the world's top innovation award for sustained excellence in new product development.
Skyline Chicago is part of the Skyline global network of nearly 100 Design Centers in North America and representation in 31 countries. Located at 9200 W 55th St, further information can be found by calling 312-300-4700, visiting the website at www.skylinechicago.com or sending an email to info@skylinechicago.com.
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Skyline Exhibits Adds Industry Experience to Sales Team for Chicago Trade Show Displays
Dwight Squires Brings Over 10 Years of Trade Show Marketing Experience as Both a Sales Executive and a Veteran User of Chicago Trade Show Displays
| Source: Skyline Exhibitor Source
