NEW YORK, NY--(Marketwire - Mar 7, 2013) - [x+1], a leading provider of digital marketing and data management software, today introduced version 4.4 of the [x+1] Origin enterprise Data Management Platform (DMP), a key element of the [x+1] Origin Digital Marketing Hub. The newest version of [x+1] Origin features a new user interface and enhanced functionality that makes it even easier to discover new audiences; compare and analyze their size, characteristics and performance; create lookalikes of them and syndicate those audiences across all paid + owned marketing channels.
[x+1] Origin is the only DMP that enables real-time decisions across all paid + owned marketing channels. Now the most important audience analytics capabilities are simpler and easier to use so more marketing professionals at client organizations can benefit from audience insights and targeting.
"One of the big trends we're seeing among our clients is that more groups within their companies want to identify and grow profitable audience segments," said Bridget Bidlack, vice president of product management at [x+1]. "With the improvements we've introduced to the [x+1] Origin platform, building and extending lookalike audiences is faster and easier than ever so marketers can expand and improve digital interactions across all their paid + owned marketing channels."
To help marketers take full advantage of their audiences, [x+1] Origin has improved the user experience and functionality in five key areas:
- Audience Discovery - helps marketers identify new audience opportunities using first and third party data
- Audience Building - makes it easy to create lookalike segments to extend audience opportunities
- Audience Analysis - reveals the audience characteristics of any webpage, media campaign or any other customer touchpoint
- Audience Sizing - shows audience uniques and impression availability on owned webpages and across real-time bidding (RTB) media sources
- Audience Syndication - allows all available audiences to be applied to every paid + owned marketing channel
"The enhancements we've made to the Audience Insights element of [x+1] Origin are far from cosmetic," said Bidlack. "They go right to the heart of the platform's value: making it easy for marketers to make their integrated marketing visions a reality."
About [x+1]
The [x+1] Origin Digital Marketing Hub offers integrated and open software for digital marketing optimization through a Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web services APIs, and advanced analytics. [x+1] allows companies to synchronize consumer engagements across a broad range of paid + owned marketing channels including websites, display, landing pages, email, SMS, mobile, direct mail, chat and call centers in real time. [x+1] maximizes campaign performance and ROI in a consistent, scalable and measurable way.