SALES DEVELOPMENT IN FEBRUARY AND FIRST QUARTER 2013

H&M Group total sales in February 2013 increased by 5 percent including VAT in
local currencies compared to the same month last year. Sales in comparable units
decreased by 3 percent. Comparable units comprise the stores and the internet
and catalogue sales countries that have been in operation for at least a
financial year. Sales in February 2013 were negatively affected by calendar
effects of just over 3 percentage points due to the leap day on 29 February
2012.

In the first quarter, i.e. 1 December 2012 to 28 February 2013, sales increased
by 6 percent including VAT in local currencies compared to the corresponding
quarter last year. Sales in comparable units decreased by 3 percent. Sales in
the quarter were negatively affected by calendar effects of just over 2
percentage points.

Sales in the first quarter converted into SEK increased by 2 percent and
amounted to SEK 33,146 m (32,503) including VAT. Sales excluding VAT amounted to
SEK 28,392 m (27,832). The difference between the development in local
currencies versus SEK is explained by substantial negative currency translation
effects as a result of the continued strengthening of the Swedish krona against
most sales countries’ currencies.

To illustrate the impact of the currency translation effects: The reported sales
figure of SEK 33,146 m, would have been SEK 1.3 billion higher using the same
currency exchange rates as in Q1 2012.

The total number of stores amounted to 2,818 on 28 February 2013 versus 2,491 on
29 February 2012.

Percentage sales development for the month of March will be published on 15
April 2013 at 08.00 (CET).

Karl-Johan Persson, Managing Director

Contact: Nils Vinge, Head of IR, +46-8-796 5250


The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 March 2013.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 2,800 stores in 48 markets including franchise markets. In
2012, sales including VAT were SEK 140,948 million and the number of employees
is more than 104,000. For further information, visit hm.com (http://www.hm.com).