Exercise of options in Unibet Group plc

In the exercise window ending on 15 March 2013, under the rules of Unibet Group
plc Executive Option Scheme, 13,315 share options were exercised using SDRs from
Unibet’s Share buy back programme initiated in 2007 and 2011. In connection with
this exercise, Unibet has received GBP 169,366.80, which has, in full, been
taken to equity.

Following this exercise 330,152 SDRs from the Share buy back programme initiated
in 2007 and 2011 continue to be held by Unibet. The total amount of shares
outstanding in Unibet Group plc is 28,276,266 ordinary shares with a par value
of GBP 0.005.
For more information:

Inga Lundberg, Investor Relations, +44 788 799 6116
About Unibet

Unibet was founded in 1997 and is an online gambling company listed on NASDAQ
OMX Nordic Exchange in Stockholm. Unibet is one of the largest privately-owned
gambling operators in the European market and provides services in 27 languages
through www.unibet.com, www.unibet.dk, www.unibet.fr, www.unibet.it,
www.unibet.be, www.unibet.com.au , www.maria.com and www.mariacasino.dk. Unibet
also offers Sportsbook B2B services through Kambi Sports Solutions,
www.kambi.com.

Today, Unibet has over 7.2 million customers in over 100 countries. Unibet is a
founding member of the EGBA, European Gaming and Betting Association, ESSA, the
European Sports Security Association and is audited and certified by eCOGRA in
relation to responsible and fair gaming.

More information about Unibet Group plc can be found on www.unibetgroupplc.com