GUANGZHOU, China, March 25, 2013 (GLOBE NEWSWIRE) -- China Mobile Games and Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), a leading mobile game company in China, today announced that it has signed strategic partnership agreements with China Wireless Technologies Limited (HKSE:2369) ("China Wireless"), China's leading provider of smartphones and integrated wireless data solutions, and with Beijing Tianyu Communication Equipment Co., Ltd. ("Tianyu") to pre-install customized versions of the Company's Game Center application on smartphones produced by both companies.
The agreement with China Wireless provides for the pre-installation of up to 10 million customized versions of the Company's Game Center application on China Wireless's proprietary Coolpad smartphones in 2013. Under a separate agreement with Tianyu, the Company will pre-install customized versions of its Game Center application on Tianyu's proprietary K-Touch smartphones. The customized Game Center application will be the only official game center pre-installed on the smartphones manufactured under those brands. The Game Center application connects its users with the games developed and/or operated by CMGE.
In line with the Company's strategy, CMGE has focused substantial resources on further expanding its distribution channels to capture the significant growth opportunities emerging in smartphone games. Currently CMGE has entered into about 440 partnerships with handset manufacturers and design houses. These partners, which include several of the major Chinese brands, aid in distributing the Company's self-developed and exclusively licensed games through pre-installation as well as recommended downloads in applications stores. CMGE expects that the number of smartphones pre-installed with the Company's game center and selected games will exceed 60 million in 2013. As the distribution of the Company's games grows in scale, stable and sustainable user traffic acts as and facilitates the promotion of the Company's proprietary online games and decreases future promotional costs.
About CMGE
CMGE is a leading mobile game company in China with the largest market share among mobile game developers in terms of revenues in 2010, 2011 and 2012, according to Analysys International, an independent market research firm. CMGE has integrated capabilities in the development, operation, sale and distribution of mobile games in China. Its mobile handset design business complements its game development business as it pre-installs CMGE's mobile games and game platforms in the handsets it designs, and enhances CMGE's knowledge of user habits and preferences and industry trends. CMGE has a large and diversified portfolio of games for smartphones and feature phones, and has strong development capabilities, evidenced by the fact that it develops single-player games and social games for both types of handsets.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. CMGE may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about CMGE's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies as well as our business plans; our future development, results of operations and financial condition; our ability to continue to develop new and attractive products and services; our ability to continue to develop new technologies or upgrade our existing technologies; our ability to attract and retain users and customers and further enhance our brand recognition; the expected growth of and trends in the mobile game industry in China; PRC governmental policies and regulations relating to the mobile game industry in China; competition in the mobile game industry; and general economic and business conditions in China. Further information regarding these and other risks is included in our registration statement on Form F-1 and other documents filed with the Securities and Exchange Commission. CMGE does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and CMGE undertakes no duty to update such information, except as required under applicable law.