Swedish Match publishes annual report for 2012

Swedish Match’s annual report for 2012 has been published and is available at
the Group’s website, www.swedishmatch.com/annual-reports/.
The printed version of the annual report will be distributed to shareholders and
other stakeholders on the week commencing 8 April. It can also be ordered
through the Swedish Match website at www.swedishmatch.com/order-printed
-publications/ or telephone +46 8 658 0200.

Following the publication of the annual report, Swedish Match's Sustainability
Report 2012 will be available on the website and can be downloaded at
www.swedishmatch.com/sustainability/.

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For further information, please contact:

Emmett Harrison, Senior Vice President Corporate Communications and
Sustainability
Office +46 8 658 0173, Mobile +46 70 938 0173
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The character of this information is such that it shall be disclosed by Swedish
Match AB (publ) in accordance with the Swedish Securities Markets Act. The
information was disclosed to the media on 25 March, 2013 at 4.00 p.m. (CET).
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Swedish Match develops, manufactures, and sells market-leading brands in the
product areas Snus and snuff, Other tobacco products (US mass market cigars and
chewing tobacco), and Lights (matches and lighters).Well known brands include
General snus, Longhorn moist snuff, Red Man chewing tobacco, White Owl cigars,
Cricket lighters, and Fiat Lux matches. The Group sells products across the
globe, with production units in six countries. The Group’s global operations
generated sales of 12,486 MSEK for the twelve month period ending December 31,
2012. The Swedish Match share is listed on the NASDAQ OMX Stockholm (SWMA).
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Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden
Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com