CHICAGO, March 25, 2013 (GLOBE NEWSWIRE) -- Skyline Exhibits Chicago invites business professionals interested in becoming more effective at trade show marketing to attend a free seminar and open house on Wednesday, April 17 at the Skyline Chicago Service Center, located at 9200 W 55th St. Skyline says that trade show marketing is continuing to grow in popularity and effectiveness, besting other forms of promotion as the top business-to-business marketing opportunity. Attendees will be eligible to enter to win a $200 certificate toward their next purchase of a Chicago trade show display.
Chicago is one of the top three U.S. trade show cities, with a regular schedule of events at McCormick Place Convention Center, Donald Stephens Convention Center, Merchandise Mart and the Navy Pier. Exhibitors at these events can present their products and services in person and build relationships with corporate decision-makers from around the country. Skyline not only provides exhibitors with cutting-edge Chicago trade show displays, but also offers education and knowledge about what to do before, during and after a show to capture leads and generate business.
The open house begins at 9:30 a.m. with industry expert, Jerry Gerson from Marketech, discussing "Successful Trade Show Marketing Strategies." Gerson, who is also a contributing writer to Exhibitor Magazine, will repeat his seminar at 1:30 p.m. Guests are then invited to meet members of the Chicago sales, service and production teams; tour Skyline's brand new facility; and discuss the benefits of trade shows with corporate representatives who will be on hand.
"Trade shows are a great way to introduce or market products and services because the vast majority of attendees have buying power," said Mary Rita Crowe, sales manager for Skyline Chicago. "Attending shows helps them finalize buying decisions. Skyline helps our clients stand out from the competition with a compelling booth and effective show strategy. When done well, booth visitors will return to their company and tell others about their positive trade show experience."
The Skyline Chicago Service Center promotes trade show effectiveness by bringing several services together under one roof. The company will be unveiling its new showroom, warehouse, and production area to showcase the depth of its trade show expertise. Clients can discuss trade show goals with on-site representatives, take advantage of the rental inventory, preview exhibits before a show, and eliminate any potential on-site surprises.
Skyline takes a consultative approach to working with clients with a team of world-class professionals ready to step in and help at every step of the process. Crowe advises that the open house and seminar will be helpful for those at all levels of the trade show process from management and the marketing team, through those who will be exhibiting as any upcoming events.
Skyline Chicago is part of the Skyline global network of nearly 100 Design Centers in North America and representation in 31 countries. Further information can be obtained by calling 312-300-4700, visiting the website at www.skylinechicago.com or sending an email to info@skylinechicago.com.
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