Sweden, 2013-04-03 13:50 CEST (GLOBE NEWSWIRE) --
E-commerce is becoming more and more common, and is now an important part of retailing. Shopping via the Internet is opening new possibilities for customers. And it’s quick, easy and handy. Add to this the fact that customers are seeking more value for money, are spending more time on line to prepare for their purchases, and that social media has become more important for the purchasing process.
This is why Multi Channel Communication is the focus for this year’s Nordic ZetaDay. There you will be able to share in the experiences and knowledge of this area, as presented by the foremost representatives of the retail sector.
What then does the future look like? Will development lead to the disappearance of retail stores? No – most probably not! Quite the opposite, as experience shows that the customers who shop through several different channels are more loyal and spend more than others. Also, those retailers who offer the option of E-trading benefit from increased total sales.
The winner are thus those retailers who succeed in combining their sales through both channels, at the same time creating a unified experience for their customers, regardless of the channel. This means that the border between E-commerce and traditional retail stores must meld, and that new requirements arise in respect of how customer communication is handled.
Participants in the programme for Nordic ZetaDay 2013 include, among many others, Jens Nordfält with his long experience of research into retail trading and Sofie Löwenhielm who is Google’s Retail Industry Manager.
The day will be rounded off by a panel debate on the theme “What is the future for retail stores?”
How can one in the future communicate with customers in order to face the changes in customer behaviour? What is the optimal mix between retail and E-commerce? Will stores that shy away from E-commerce survive? Why do we need shops? Leading experts discuss their experience and current research. They also present their personal visions of future retail stores.
The initiative for Nordic ZetaDay comes from ZetaDisplay AB (publ), which is the leading Nordic supplier of media platforms for Digital Signage and Digital Displays, Tablet PCs and Smart Phones as applied to the retail and service trades.
“The communication with customers in stores is becoming ever more important for the retail and service sectors, while the level of investment in digital active media is increasing. This creates a desire for more knowledge among the major players in the market, who need to select the right media channels and be able to use them efficiently. Therefore we want to share experience from both companies and researchers,” explains Leif Liljebrunn, ZetaDisplay AB (publ) Group Manager.
Nordic ZetaDay is now being arranged for the fifth successive year, and is expected as in previous years to attract a large number of representatives from retailing, media agencies and major brand name suppliers.
ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the Nordic market. The company has about 40 employees, and subsidiaries located in Denmark, Norway and Finland.
Please refer to the attached invitation to see the complete programme (only in swedish).
For more information please contact:
CEO Leif Liljebrunn
Telephone: +46 70 845 80 52
E-mail: leif.liljebrunn@zetadisplay.com
ZetaDisplay in brief
ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the Nordic market. The company has close links with research in this area and had demonstrated markedly increased retail sales with more satisfied customers.
ZetaDisplay offers complete media platforms for Digital Signage which include software, services and digital systems. The company’s media platforms enable clients to easily produce offers and ensure that a great deal of communication is presented on the right displays at the right time. Each media platform is operated and monitored centrally by the company. The distribution of media and playlists to the displays in stores and service centres is based on the Internet. Control and supervision of the communication is managed by both the company and its clients by means of a web-based interface that is accessed in the cloud via the Internet. The company undertakes media production and provides template tools which allow clients to create the content themselves. The complete solutions also include analyses, advice and project management, along with handling the installation of digital displays and communication equipment at each client site.
Media platforms supplied by the company are used in several sectors, including construction, electronics, sport, clothing and convenience stores, along with banks, restaurants and other service areas. Examples of clients include ICA, Euromaster, Alko, Volkswagen, Shell, KotiPizza, Carlsberg, Team Sportia, SJ, Panasonic and Bilia.
ZetaDisplay has just under 40 employees. The head office is in Malmö and there are subsidiaries located in Denmark, Norway and Finland. From April 4 2011 onwards the company’s shares will be traded on NASDAQ OMX First North Premier using the shortname ZETA.
The Certified Adviser is Erik Penser Bankaktiebolag and liquidity guarantor is Pareto Öhman.
More information can be found at http://www.zetadisplay.com
