TAMPA, Fla., April 3, 2013 (GLOBE NEWSWIRE) -- In an independent survey of affluent recipients of RSVP luxury card packs, recipients indicated they prefer and open the RSVP packs because they "save them money."
"Advertisers may find it surprising that this affluent demographic likes to save money as much as anyone else," says Dave Tropf, RSVP CEO. "In fact, another study, conducted by NCH, indicates that coupon usage actually increases as household income rises and that more than 96 percent of consumers with annual incomes exceeding $100,000 use coupons."
The study conducted by On Target Research of RSVP direct marketing consumers in three major U.S. markets revealed these major findings:
Tropf adds that RSVP's research findings are consistent with comments they receive from the company's advertisers and consumers. One consumer from Baltimore recently wrote, "I always find savings on something I was thinking about or else find a company or service I didn't know existed. Thanks for bringing the cards to my house!" Winston Moss, franchise owner of RSVP Richmond, reported that a paving stone advertiser received a phone call in February from an RSVP postcard mailed the previous September, and landed a $125,000 paving stone project.
"We want consumers to think of RSVP for savings and values, so we added a sweepstakes to our spring mailings for a chance to win a new Mercedes-Benz®," says Tropf. "Our upscale consumers are responding incredibly well, with survey responses increasing by up to 50 percent in some markets and an uptick in calls to advertisers. Going forward, we want to continue this momentum to integrate the value of direct mail with interactive media to create even stronger consumer messages."
Based in Tampa, Fla., RSVP Publications (http://www.rsvppublications.com) is an upscale cooperative direct mailer, mailing to the top 7 million+ owner-occupied homes in the United States. Each mailing is designed to present the highest quality products and services, using glossy, full color postcards to attract attention, generate response and maintain a positive image for clients.
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