LISLE, Ill., April 3, 2013 (GLOBE NEWSWIRE) -- Gladson, the leader in creating e-content and syndicated product databases for the CPG industry, announces they have entered into a relationship with Red Dot Square to give brand owners and retailers in the U.S. quick and affordable access to a library of 3D models for consumer packaged goods (CPG) products. The industry's first, this 3D content library enables the CPG industry to use virtual reality technology to plan merchandising and shopper marketing programs and to conduct market research.
The growth in popularity of virtual reality technology in the CPG industry has been tempered by the time and expense required to create 3D models for each project. Together, Gladson and Red Dot Square will address these obstacles by delivering affordable 3D models at unprecedented speed. The solution combines Gladson's database of hundreds of thousands of products and its industry-leading process for capturing product images and attributes with Red Dot Square's efficient system for creating 3D models from 2D product images. These models will be available in platform-agnostic, industry-standard formats, and a format that is optimized for the Red Dot Square virtual reality platform.
"Our manufacturer and retailer customers are increasingly interested in using virtual reality to speed the time-to-shelf for new products and new merchandising programs. Gladson's 3D library builds on decades of experience creating digital content and will help our customers make even more use of this innovative technology to grow their businesses," said Gladson President and CEO Sue Sentell. "We're happy to be working with Red Dot Square to create a solution to the problem of creating 3D content, bringing speed and efficiency to the industry."
Red Dot Square's comprehensive technology suite and rich retail environments provide a foundation to design, test, research and visualize in the virtual world, enabling global retailers and manufacturers to win at the point of purchase.
"This relationship with Gladson is the first step down the path of using virtual reality in the CPG industry," said Jeremy Cohen, Red Dot Square CEO. "We're setting a new benchmark for value and delivery of 3D product models. The Gladson 3D library will increase our customers' use of virtual reality across their organization, increasing their understanding of shoppers and consumers, and speeding innovative merchandising programs to the shelf."
About Gladson
Gladson, headquartered in Lisle, Illinois, provides product information and related services to consumer packaged goods manufacturers, retailers, wholesalers and brokers. The company builds databases of product information and package images for a wide range of uses, including shelf space management, category management, logistics, advertising, research and e-commerce applications such as online shopping and nutrition programs for consumers. Gladson also provides data analysis, consulting and in-store merchandising solutions that support efficient planogram implementation and increased product sales. Gladson is a GS1 US Accredited Provider for Package Measurement Services. For more information, visit www.gladson.com and http://twitter.com/gladsontweets.
About Red Dot Square
Red Dot Square Solutions (Red Dot) was purchased in February 2009 by WPP Group plc, a FTSE 100 and NASDAQ listed company. Red Dot is part of the Kantar Group within WPP and has offices in the UK and US although operates across Europe, Asia, South Africa, Australia and South America.
Red Dot's Photo Realistic, Virtual Reality Software and Service offering enables many of the leading global retailers and manufacturers to win at the point of purchase, through improved design and co-creation, research, merchandising, space, range and shopper activation. Using this technology, clients are able to make better decisions faster and cheaper.
For more information, visit www.reddotsquare.com.