SALES DEVELOPMENT IN MARCH 2013

H&M Group total sales in March 2013 decreased by 4 percent including VAT in
local currencies compared to the same month last year. Sales in comparable units
decreased by 12 percent. Comparable units comprise the stores and the internet
and catalogue sales countries that have been in operation for at least a
financial year. The sales development should be seen in light of very strong
comparable sales development in March 2012 when sales increased by 26 percent in
total and by 16 percent in comparable units.

In March last year, the weather conditions were favourable for the season while
the reverse was true in March 2013 with unusually cold weather and snow in many
markets, particularly in Europe and North America. This has delayed the start of
the season for the spring collections and sales have been negatively affected.
The unusually cold weather has continued also in April, primarily in Europe.

The total number of stores amounted to 2,853 on 31 March 2013 versus 2,517 on 31
March 2012.

Percentage sales development for the month of April will be published in a press
release on 15 May 2013 at 08.00 (CET).

Karl-Johan Persson, Managing Director

Contact: Nils Vinge, Head of IR      +46-8-796 5250

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 April 2013.