Marimekko Corporation, Interim Report, 7 May 2013 at 8.30 a.m.
In the first quarter of 2013, the Marimekko Group’s net sales grew by 10 percent relative to the same period last year. International sales rose by 19 percent, particularly due to the stores opened in North America and the Asia-Pacific region in 2012. Operating result was weakened by the losses posted by stores in the start-up phase in the United States, a decline in comparable retail sales in Finland, costs related to business expansion, and a downturn in wholesale sales in Finland, Scandinavia and the United States.
In order to secure business competitiveness, during the period under review Marimekko initiated statutory employer-employee negotiations on potential permanent staffing reductions concerning its production operations in Sulkava and Kitee and the personnel of the adjacent outlets.
In 2013, Marimekko will continue to make moderate investments in growth, concentrating on improving profitability, particularly by enhancing the operations of the stores opened in 2012.
Key indicators
1-3/2013 | 1-3/2012 | Change, % | 1-12/2012 | |
Net sales, EUR million | 20.7 | 18.8 | 10 | 88.5 |
International sales, EUR million | 10.2 | 8.6 | 19 | 36.1 |
% of net sales | 49 | 46 | 41 | |
EBITDA, EUR million | -0.2 | -0.2 | -13 | 5.6 |
Operating result, EUR million | -1.3 | -0.9 | -38 | 2.0 |
Operating result margin, % | -6.2 | -5.0 | 2.3 | |
Result for the period, EUR million | -1.1 | -0.8 | -38 | 1.1 |
Earnings per share, EUR | -0.14 | -0.10 | -37 | 0.14 |
Cash flow from operating activities, EUR million |
-2.3 |
-2.5 |
9 |
8.6 |
Return on investment (ROI), % | -10.8 | -9.0 | 4.1 | |
Equity ratio, % | 53.8 | 57.8 | 54.6 | |
Gross investments, EUR million | 0.8 | 2.2 | -66 | 7.6 |
Personnel at the end of the period | 517 | 470 | 10 | 535 |
outside Finland | 96 | 70 | 37 | 103 |
Brand sales*, EUR million | 44.3 | 42.5 | 4 | 187.2 |
outside Finland, EUR million | 28.1 | 25.4 | 11 | 100.7 |
proportion of international sales, % | 63 | 60 | 54 | |
Number of stores** | 108 | 91 | 19 | 108 |
* Estimated sales of Marimekko products at consumer prices. Brand sales are calculated by adding together the company’s own retail sales and the estimated retail value of Marimekko products sold by other retailers. The estimate, based on Marimekko’s actual wholesale sales to these retailers, is unofficial and does not include VAT. The key figure is not audited.
** Includes the company’s own retail stores, retailer-owned Marimekko stores and shop-in-shops with an area exceeding 30 sqm. The company’s own retail stores numbered 47 at the end of March 2013 (38). Information on changes is available in the section Internationalisation and changes in the store network.
Mika Ihamuotila, President and CEO:
”In spite of the continuing uncertainty in the global economy, our net sales grew in the first quarter by 10 percent on the same period last year. As a result of the investments in line with our growth strategy, our international sales took a particularly favourable trend: net sales outside Finland grew during the period under review by 19 percent, largely due to the stores opened in North America and the Asia-Pacific region in 2012.
“Our trend in earnings is typically weak during the first quarter because net sales are low relative to operating expenses for seasonal reasons. In recent years, we have invested especially in opening company-owned stores, and a growing proportion of our net sales is generated by retailing. This increases the seasonal nature of our business and strongly shifts the accrual of net sales and operating profit to the second half of the year. Our operating result for the first quarter was EUR -1.3 million.
“It takes time to build an international design company and a profitable network of company-owned stores, and I trust we are on the right track in this work. In spite of the uncertainty of the global economy, we intend to continue our long-term work aimed at international growth in line with our strategy, and in order to attain our goals we must now pay particular attention to the profitability and cost-effectiveness of our operations. As part of this work, during the period under review we initiated statutory employer-employee negotiations concerning our production operations in Sulkava and Kitee and the employees of the adjacent outlets, with the aim of securing the competitiveness of our business also in the future. This year, we are investing particularly in developing the operations of our new stores and boosting their profitability. The main thrust in our expansion will be more clearly than last year on openings of retailer-owned stores and shop-in-shops in department stores. The objective this year is to open 15 to 24 Marimekko stores and shop-in-shops, 4 to 6 of which would be Marimekko-owned.”
Market outlook and growth targets
The widespread uncertainty over the global economy is forecast to continue, and this may influence consumers’ purchasing behaviour in all of Marimekko’s market areas. The prospects for the economic trend in Europe have deteriorated, and growth in the region will be slow. In the United States and Asia, economic forecasts are markedly better than in Europe, but growth is fairly slow. Market conditions in Finland are moderate, but the economic prospects for the business community for the next few months are strikingly cautious. Economic conditions are expected to remain weak, and retail sales are forecast to decline. (Confederation of Finnish Industries EK: Business Tendency Survey, February 2013). The sluggish trend in Marimekko’s own stores in Finland at the end of 2012 and a decline in comparable retail sales during the first quarter of 2013, combined with poor consumer confidence, cast a shadow over prospects in Finland for this year.
The stores opened in 2012 and the other considerable investments made in the expansion of the distribution network will generate a marked increase in sales in 2013. The main thrust in expansion during 2013 will be on openings of retailer-owned Marimekko stores and shop-in-shops. Furthermore, the company will invest in developing the business of the stores it opened in 2012. The aim is to open 15 to 24 Marimekko stores and shop-in-shops this year, 4 to 6 of which will be company-owned.
The planned total investments for 2013 of the Marimekko Group are estimated as being in excess of EUR 3 million. The majority of investments will be directed at building new store premises and purchasing new furniture.
Financial guidance
Due to the current market conditions and the change undergone by the company recently, it is very difficult to forecast the financial result for 2013. The financial guidance for the whole of 2013 remains unchanged: the Marimekko Group's net sales are estimated to grow by over 5 percent and operating profit is forecast to be, at the most, at the same level as in 2012. The increased proportion of retail sales will further boost the seasonal nature of business, so the major portion of operating profit will, as is typical, accrue in the second half of the year.
For additional information, contact:
Mika Ihamuotila, President and CEO, tel. +358 9 758 71
Thomas Ekström, Chief Financial Officer, tel. +358 9 758 7261
MARIMEKKO CORPORATION
Corporate Communications
Merja Paulamäki
Tel. +358 9 758 7473
merja.paulamaki@marimekko.fi
DISTRIBUTION:
NASDAQ OMX Helsinki Ltd
Key media
Marimekko is a Finnish textile and clothing design company renowned for its original prints and colours. The company designs and manufactures high-quality interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags and other accessories. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in approximately 40 countries. In 2012, brand sales of Marimekko products worldwide amounted to approximately EUR 187 million and the company's net sales were EUR 88 million. The number of Marimekko stores totalled 108 at the year end. The key markets are North America, Northern Europe and the Asia-Pacific region. The Group employs around 500 people. The company’s share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com
INTERIM REPORT OF MARIMEKKO CORPORATION, 1 JANUARY – 31 MARCH 2013
MARKET REVIEW
The widespread uncertainty over the global economy continued during the period under review and consumers’ purchasing behaviour remained cautious. In Europe, the serious debt crisis of the EU states retreated somewhat, but the region’s economic growth continued to be weak. In the United States and Asia, the situation was better, although growth was fairly slow. (Confederation of Finnish Industries EK: Business Tendency Survey, February 2013).
In Finland, market conditions continued to be worse than the average and the economic prospects remained cautious. Consumer confidence improved slightly compared to the end of last year. In the first quarter of 2013, retail net sales in Finland grew by 1.4 percent, but the quantity of sales – which measures real growth in sales – rose only by 0.1 percent. (Statistics Finland: Turnover of trade, retail trade flash estimate, April 2013). In January and February 2013, retail sales of clothing (excluding sportswear) fell by 4.6 percent. Sales of women’s clothing declined by 5.3 percent, menswear by 2.9 percent and children’s clothing by 5.0 percent. Sales of bags fell by 2.2 percent. (Textile and Fashion Industries TMA). In the January-February period, clothing (SITC 84) exports rose by 8 percent and imports fell by 2 percent; exports of textiles (SITC 65) declined by 10 percent and imports by 6 percent (National Board of Customs, monthly review, February 2013).
INTERNATIONALISATION AND CHANGES IN THE STORE NETWORK
In 2012, Marimekko invested more than before in expanding its network of company-owned stores in Northern Europe and the United States in order to raise its profile and to enhance prospects for the opening of retailer-owned Marimekko stores and shop-in-shops. This changed the ratio of wholesale to retail and tied up a larger proportion of the company’s capital and resources than before.
In 2013, the main thrust in Marimekko’s expansion will be on openings of retailer-owned Marimekko stores and shop-in-shops. The company will also invest in enhancing the operations of the stores it opened in 2012. The objective this year is to open 15 to 24 Marimekko stores and shop-in-shops, 4 to 6 of which would be Marimekko-owned.
After the end of the period under review, Marimekko opened its first company-owned retail store in Oulu and one of the company’s two stores in Tampere almost doubled its floor area in a remodelling. In April, Marimekko announced in a release that the first Marimekko stores in mainland China were to open in Beijing and Shanghai during the summer and that a second Marimekko store would open in Hong Kong at the end of 2013.
Number of stores & shop-in-shops* | 31.3.2013 | 31.3.2012 | 31.12.2012 |
Finland | 48 | 43 | 48 |
Company-owned stores | 28 | 27 | 28 |
Scandinavia | 12 | 10 | 12 |
Company-owned stores | 7 | 5 | 7 |
Central and Southern Europe | 5 | 5 | 5 |
Company-owned stores | 4 | 4 | 4 |
North America | 16 | 11 | 16 |
Company-owned stores | 6 | 2 | 6 |
Asia-Pacific | 27 | 22 | 27 |
Company-owned stores | 2 | - | 2 |
Total | 108 | 91 | 108 |
Company-owned stores | 47 | 38 | 47 |
* Includes the company’s own retail stores, retailer-owned Marimekko stores and shop-in-shops with an area exceeding 30 sqm.
NET SALES
In the first quarter, the Group’s net sales, boosted by international sales, rose by 10 percent to EUR 20,710 thousand (18,808). In Finland, net sales were on a par with those of the same period last year. International sales grew by 19 percent.
Net sales by market area
(EUR 1,000) | 1-3/2013 | 1-3/2012 | Change, % | 1-12/2012 |
Finland | 10,486 | 10,228 | 3 | 52,344 |
Retail sales | 6,296 | 5,816 | 8 | 34,000 |
Wholesale sales | 4,070 | 4,270 | -5 | 17,546 |
Royalties | 120 | 142 | -16 | 798 |
Scandinavia | 1,879 | 1,902 | -1 | 7,856 |
Retail sales | 805 | 536 | 50 | 3,299 |
Wholesale sales | 1,074 | 1,363 | -21 | 4,554 |
Royalties | - | 3 | -100 | 3 |
Central and Southern Europe | 2,001 | 2,048 | -2 | 7,783 |
Retail sales | 284 | 340 | -17 | 1,492 |
Wholesale sales | 1,692 | 1,680 | 1 | 6,185 |
Royalties | 25 | 28 | -11 | 106 |
North America | 1,871 | 1,252 | 49 | 7,743 |
Retail sales | 1,103 | 466 | 137 | 4,020 |
Wholesale sales | 657 | 677 | -3 | 3,193 |
Royalties | 111 | 109 | 2 | 530 |
Asia-Pacific | 4,473 | 3,378 | 32 | 12,745 |
Retail sales | 504 | - | 655 | |
Wholesale sales | 3,969 | 3,376 | 18 | 12,087 |
Royalties | - | 2 | -100 | 3 |
International sales, total | 10,224 | 8,580 | 19 | 36,127 |
Retail sales | 2,696 | 1,342 | 101 | 9,466 |
Wholesale sales | 7,392 | 7,096 | 4 | 26,019 |
Royalties | 136 | 142 | -4 | 642 |
Total | 20,710 | 18,808 | 10 | 88,471 |
Retail sales | 8,992 | 7,158 | 26 | 43,466 |
Wholesale sales | 11,462 | 11,366 | 1 | 43,565 |
Royalties | 256 | 284 | -10 | 1,440 |
Finland
In the first quarter, sales in Finland grew by 3 percent and reached EUR 10,486 thousand. Retail sales rose by 8 percent. Sales were boosted by three stores opened in 2012. Comparable sales by company-owned stores fell by 3 percent. Wholesale sales fell by 5 percent.
Scandinavia
In Scandinavia, sales were on a par with those of the previous year’s first quarter and amounted to EUR 1,879 thousand. Retail sales rose by 50 percent. Retail sales were boosted by two company-owned stores opened in Sweden in 2012. Comparable sales growth for company-owned stores was 21 percent. Most of the growth was generated from the January sales. Wholesale sales fell by 21 percent. Consumers’ purchasing behaviour continued to be cautious, particularly in Sweden and Denmark.
Central and Southern Europe
In Central and Southern Europe, first-quarter net sales fell by 2 percent to EUR 2,001 thousand. Retail sales declined by 16 percent. Wholesale sales were on a par with the same period last year. Sales grew in France and Italy, but fell in the UK and Germany.
North America
First-quarter net sales in North America grew by 49 percent and were EUR 1,871 thousand. In terms of the sales currency (mostly the US dollar), growth amounted to roughly 48 percent. Comparable sales by company-owned stores fell by 4 percent. Wholesale sales declined by 3 percent. The growth in net sales came from the four company-owned stores opened in the United States in the second half of 2012 and the shop-in-shop opened in Toronto, Canada.
Asia-Pacific region
Net sales in the Asia-Pacific region grew in the first quarter by 32 percent and were EUR 4,473 thousand. Wholesale sales rose by 18 percent. Sales were improved by the opening in 2012 of two new stores in Japan, a store opened in Hong Kong, and investments in Australia. Net sales were also boosted by two company-owned stores opened in Australia at the end of 2012.
FINANCIAL RESULT
The Group’s financial result is typically weak during the first quarter because net sales are low relative to operating expenses for seasonal reasons, in addition to which profits from retail operations in particular are generated predominantly in the second half of the year. This was emphasised during the period under review, as a larger proportion of net sales than before came from retail. In the first quarter of 2013, the Group’s operating result was EUR -1,290 thousand (-935). Operating result was weakened by the losses posted by stores in the start-up phase in the United States, a decline in comparable retail sales in Finland, costs related to business expansion, and a downturn in wholesale sales in Finland, Scandinavia and the United States. Operating result was improved by growth in retail sales in Finland boosted by the new stores opened in 2012 and a rise in wholesale sales in the Asia-Pacific region.
Marketing expenses during the period under review were EUR 939 thousand (1,024), or 5 percent of the Group’s net sales (5).
The Group’s depreciation grew due to considerable investments during the past few years and stood at EUR 1,105 thousand (771), representing 5 percent of net sales (4).
Operating result margin was -6.2 percent (-5.0).
Net financial income was EUR 35 thousand (-205), or 0 percent of net sales (1).
Result for the review period before taxes was EUR -1,255 thousand (-1,140). Result after taxes was EUR -1,129 thousand (-820) and earnings per share were EUR -0.14 (-0.10).
BALANCE SHEET
The consolidated balance sheet total as at 31 March 2013 was EUR 53,686 thousand (54,849). Equity attributable to the equity holders of the parent company was EUR 28,865 thousand (31,815), or EUR 3.57 per share (3.96).
Non-current assets at the end of March 2013 were EUR 24,681 thousand (22,449). As of March 2012, tangible assets include a finance lease asset related to the new, 30-year land lease on the property of the Helsinki head office and printing factory. The book value of the finance lease asset at the end of the review period was EUR 3,316 thousand.
At the end of the period under review, net working capital was EUR 16,950 thousand (21,299). Inventories were EUR 18,151 thousand (21,654).
CASH FLOW AND FINANCING
In the first quarter, cash flow from operating activities was EUR -2,296 thousand (-2,581), or EUR -0.28 per share (-0.31). Cash flow before cash flow from financing activities was EUR -1,930 thousand (-4,737).
The Group’s financial liabilities at the end of the period under review stood at EUR 12,263 thousand (13,447). As of March 2012, non-current liabilities also include a finance lease liability related to the new, 30-year land lease on the property of the Helsinki head office and printing factory. The present value of the finance lease liability at the end of the review period was EUR 3,376 thousand.
At the end of the period under review, the Group’s cash and cash equivalents amounted to EUR 2,926 thousand (1,944). In addition, the Group had unused committed credit lines of EUR 7,807 thousand (6,995).
The Group’s equity ratio at the end of the period was 53.8 percent (57.8). Gearing was 43.8 percent (36.2).
INVESTMENTS
The Group’s gross investments in the first quarter were EUR 761 thousand (2,219) or 4 percent of net sales (12). Most of the investments were devoted to building store premises and to refurbishing the property in Herttoniemi.
PERSONNEL
In the first quarter of 2013, the number of employees averaged 521 (452). At the end of the period, the Group had 517 employees (470), of whom 96 worked outside Finland (70). The number of employees working outside Finland was broken down as follows: Scandinavia 27 (20), Central and Southern Europe 13 (13), North America 44 (35) and Asia-Pacific 12 (2). The personnel at company-owned stores totalled 222 at the end of the period (185).
STATUTORY EMPLOYER-EMPLOYEE NEGOTIATIONS REGARDING MARIMEKKO’S OPERATIONS IN SULKAVA AND KITEE
During the period, Marimekko initiated statutory employer-employee negotiations on potential permanent staff reductions concerning the personnel of its manufacturing operations located in Sulkava and Kitee, Finland as well as the adjacent factory outlets. The negotiations relate to the possible closure of Marimekko’s production plants in Sulkava and Kitee. The personnel of Marimekko’s textile printing factory in Helsinki are not affected by the negotiations. The closure of the production plants and factory outlets could result in a permanent reduction of 60 employees at the most. The aim of these planned actions is to secure the future competitiveness of the company’s business.
SHARES AND SHAREHOLDERS
Share capital and number of shares
At the end of March 2013, the company’s fully paid-up share capital, as recorded in the Trade Register, amounted to EUR 8,040,000 and the number of shares totalled 8,089,610.
Shareholdings
According to the book-entry register, Marimekko had 7,486 shareholders at the end of March 2013 (6,976). Of the shares, 20.9 percent were owned by nominee-registered or non-Finnish holders (28.6). The number of shares owned either directly or indirectly by members of the Board of Directors and the President and CEO of the company was 1,338,930 (1,163,930), representing 16.6 percent of the number and voting rights of the company’s shares (14.5).
The largest shareholders according to the book-entry register on 31 March 2013
Number of shares and votes | Percentage of shares and votes | ||
1. | Muotitila Ltd | 1,297,700 | 16.04 |
2. | Semerca Investments SA | 850,377 | 10.51 |
3. | Varma Mutual Employment Pension Insurance Company | 385,920 | 4.77 |
4. | ODIN Finland | 344,251 | 4.26 |
5. | Keva | 245,845 | 3.04 |
6. | Veritas Pension Insurance Company | 220,000 | 2.72 |
7. | Ilmarinen Mutual Pension Insurance Company | 215,419 | 2.66 |
8. | Danske Fund Finnish Small Cap | 155,000 | 1.92 |
9. | OP-Finland Small Firm Fund | 150,414 | 1.86 |
10. | Mutual Fund Tapiola Finland | 111,395 | 1.38 |
Total | 3,976,321 | 49.15 | |
Nominee-registered and non-Finnish holders | 1,692,933 | 20.93 | |
Other | 2,420,356 | 29.92 | |
Total | 8,089,610 | 100.00 |
Share trading and the company’s market capitalisation
In the first quarter of 2013, a total of 206,845 Marimekko shares were traded, representing 2.6 percent of the shares outstanding. The total value of Marimekko’s share turnover was EUR 2,672,343. The lowest price of the Marimekko share was EUR 11.03, the highest was EUR 14.54 and the average price was EUR 12.92. At the end of March, the closing price of the share was EUR 11.24. The company’s market capitalisation on 31 March 2013 was EUR 90,927,216 (108,540,000).
Authorisations
At the end of the period, Marimekko’s Board of Directors had an authorisation, granted by the Annual General Meeting of 17 April 2012, to decide on a directed offering of shares to the personnel, in deviation from the shareholders’ pre-emptive right, in one or more offerings. The total number of new shares to be offered for subscription pursuant to the authorisation may not exceed 150,000 shares. The authorisation is in effect for two years from the date of the Annual General Meeting’s resolution. Marimekko arranged a personnel share offering in 2012, in which a total of 49,610 new shares were subscribed for.
EVENTS AFTER THE END OF THE PERIOD UNDER REVIEW
Resolutions of the Annual General Meeting
The Annual General Meeting of Marimekko Corporation on 23 April 2013 adopted the financial statements for 2012 and discharged the members of the Board of Directors and the President and CEOfrom liability. The Annual General Meeting approved the Board of Directors’ proposal to pay a dividend of EUR 0.25 per share for the 2012 financial year, totalling EUR 2,022,403. The dividend payment record date was 26 April 2013 and the dividend payment date is 7 May 2013.
The number of members of the Board of Directors was confirmed as six. Elina Björklund, Arthur Engel, Ami Hasan, Mika Ihamuotila, Joakim Karske and Pekka Lundmark were re-elected to the Board. Pekka Lundmark serves as chairman and Mika Ihamuotila as deputy chairman. The term in office of the members of the Board of Directors lasts until the closing of the Annual General Meeting following the one at which they were elected.
It was decided that the annual remuneration payable to the members of the Board would remain unchanged from the previous year and be as follows: EUR 30,000 to the chairman and EUR 20,000 to the other members. According to the resolution by the Annual General Meeting, approximately 40 percent of the annual remuneration will be paid in Marimekko Corporation’s shares acquired from the market and the remainder in cash. The shares will be acquired directly on behalf of the Board members within two weeks from the release of the interim report for January 1 - March 31, 2013 or, if this is not possible due to insider regulations, on the first possible date thereafter. It was also resolved that the President and CEO of the company will not receive any remuneration for membership of the Board of Directors.
The Annual General Meeting voted to re-elect PricewaterhouseCoopers Oy, Authorised Public Accountants, as the company's auditor and that the auditor's fee would be paid as per invoice. Kim Karhu, Authorised Public Accountant, continues as chief auditor.
MAJOR RISKS AND FACTORS OF UNCERTAINTY
The key strategic risks for the near future are associated with overall economic trends and the consequent uncertainty in the operating environment as well as the management of the company’s expansion. The global economic cycle and factors of uncertainty affect consumers’ purchasing behaviour and buying power in all of the company’s market areas. The severe problems of the international financial markets dampen the prospects for retail sales as well as Marimekko’s growth and earnings outlook.
Marimekko is undergoing a phase of extensive internationalisation and change. The distribution of products is being expanded in all key market areas. Unlike before, the focus of growth has increasingly been on opening company-owned stores outside Finland. This calls for larger or brand-new country organisations in these market areas, which will exert a drag on the cost-effectiveness of the company, especially in the early stages of expansion. Moreover, expanding the network of company-owned stores will increase the company’s investments, lease liabilities of store premises, inventories, and the company’s fixed costs. It follows from this that a larger portion of Group net sales will come from sales by the company’s own retail stores, which will add to the seasonality of the business and shift the bulk of net sales and profit accumulation to the last quarter, thus having a negative impact on profitability in the first half of the year. Furthermore, partnerships and the choice of partners in the company’s key market areas also involve risks.
The company’s ability to develop and commercialise new products that meet consumers’ expectations while maintaining profitable and effective in-house production has an impact on the company’s sales and profitability.
The company’s key operational risks prominently include those related to the management of expansion projects, the operational reliability of procurement and logistics processes, and changes in cost of raw materials and other procurement items. As a result of new products, the share of in-house production has diminished, and the company uses subcontractors for its manufacturing to an increasing extent. Therefore, the company’s dependence on the supply chain has increased. Any delays or disturbances in supply or fluctuations in the quality of products may have a temporary harmful impact on business. As the operations are being expanded and diversified, risks related to the management of inventories also increase.
Among the company’s economic risks, those related to the structure of sales, increased investments, price trends for factors of production, changes in cost structure, customers’ liquidity, and changes in exchange rates may have an impact on the company’s financial status.
MARKET OUTLOOK AND GROWTH TARGETS
The widespread uncertainty over the global economy is forecast to continue, and this may influence consumers’ purchasing behaviour in all of Marimekko’s market areas. The prospects for the economic trend in Europe have deteriorated, and growth in the region will be slow. In the United States and Asia, economic forecasts are markedly better than in Europe, but growth is fairly slow. Market conditions in Finland are moderate, but the economic prospects for the business community for the next few months are strikingly cautious. Economic conditions are expected to remain weak, and retail sales are forecast to decline. (Confederation of Finnish Industries EK: Business Tendency Survey, February 2013). The sluggish trend in Marimekko’s own stores in Finland at the end of 2012 and a decline in comparable retail sales during the first quarter of 2013, combined with poor consumer confidence, cast a shadow over prospects in Finland for this year.
The stores opened in 2012 and the other considerable investments made in the expansion of the distribution network will generate a marked increase in sales in 2013. The main thrust in expansion during 2013 will be on openings of retailer-owned Marimekko stores and shop-in-shops. Furthermore, the company will invest in developing the business of the stores it opened in 2012. The aim is to open 15 to 24 Marimekko stores and shop-in-shops this year, 4 to 6 of which will be company-owned.
The planned total investments for 2013 of the Marimekko Group are estimated as being in excess of EUR 3 million. The majority of investments will be directed at building new store premises and purchasing new furniture.
FINANCIAL GUIDANCE
Due to the current market conditions and the change undergone by the company recently, it is very difficult to forecast the financial result for 2013. The financial guidance for the whole of 2013 remains unchanged: the Marimekko Group's net sales are estimated to grow by over 5 percent and operating profit is forecast to be, at the most, at the same level as in 2012. The increased proportion of retail sales will further boost the seasonal nature of business, so the major portion of operating profit will, as is typical, accrue in the second half of the year.
Helsinki, 7 May 2013
MARIMEKKO CORPORATION
Board of Directors
INTERIM REPORT 1 JANUARY – 31 MARCH 2013, TABLE SECTION
The information presented in the interim report has not been audited. There may be differences in totals due to rounding to the nearest thousand euros.
APPENDICES
Accounting principles
Formulas for key figures
Consolidated income statement and comprehensive consolidated income statement
Consolidated balance sheet
Consolidated cash flow statement
Consolidated statement of changes in shareholders' equity
Key figures
Segment information
Net sales by market area
Net sales by product line
Quarterly trend in net sales and earnings
ACCOUNTING PRINCIPLES
This interim report was prepared in accordance with IAS 34. The same accounting principles were applied as in the 2012 financial statements , although at the start of the financial year the company adopted certain new and amended IFRS standards as described in the financial statements for 2012. The adoption of new and updated standards has had no effect on the figures stated during the period under review.
FORMULAS FOR KEY FIGURES
Earnings per share (EPS), EUR:
(Profit before taxes - income taxes) / Number of shares (average for the financial year)
Equity per share, EUR:
Shareholders’ equity / Number of shares, 31 March
Return on equity (ROE), %:
(Profit before taxes - income taxes) X 100 / Shareholders’ equity (average for the financial year)
Return on investment (ROI), %:
(Profit before taxes + interest and other financial expenses) X 100 / (Balance sheet total - non-interest-bearing liabilities (average for the financial year))
Equity ratio, %:
Shareholders’ equity X 100 / (Balance sheet total - advances received)
Gearing, %:
Interest-bearing net debt X 100 / Shareholders’ equity
Net working capital:
Inventories + trade and other receivables + current tax assets - trade and other payables - current tax liability
CONSOLIDATED INCOME STATEMENT
(EUR 1,000) | 1-3/2013 | 1-3/2012 | Change, % | 1-12/2012 |
NET SALES | 20,710 | 18,808 | 10 | 88,471 |
Other operating income | 56 | 1 | 97 | |
Increase or decrease in inventories of completed and unfinished products | 416 | - | 2,192 | |
Raw materials and consumables | 8,590 | 7,063 | 22 | 29,515 |
Employee benefit expenses | 6,193 | 5,703 | 9 | 24,384 |
Depreciation | 1,105 | 771 | 43 | 3,550 |
Other operating expenses | 6,583 | 6,207 | 6 | 26,908 |
OPERATING RESULT | -1,290 | -935 | -38 | 2,019 |
Financial income | 72 | 6 | 48 | |
Financial expenses | -38 | -211 | -82 | -654 |
35 | -205 | -117 | 606 | |
RESULT BEFORE TAXES | -1,255 | -1,140 | -10 | 1,413 |
Income taxes | -126 | -320 | -61 | 313 |
NET RESULT FOR THE PERIOD | -1,129 | -820 | -38 | 1,100 |
Distribution of net result to equity holders of the parent company | -1,129 | -820 | -38 | 1,100 |
Basic and diluted earnings per share calculated on the result attributable to equity holders of the parent company, EUR | -0.14 | -0.10 | -37 | 0.14 |
COMPREHENSIVE CONSOLIDATED INCOME STATEMENT
(EUR 1,000) | 1-3/2013 | 1-3/2012 | Change, % | 1-12/2012 |
Net result for the period | -1,129 | -820 | -38 | 1,100 |
Items that could be reclassified to profit or loss at a future point in time | ||||
Translation differences | -2 | -28 | -93 | 10 |
COMPREHENSIVE RESULT FOR THE PERIOD | -1,131 | -848 | -33 | 1,110 |
Distribution of net result to equity holders of the parent company | -1,131 | -848 | -33 | 1,110 |
CONSOLIDATED BALANCE SHEET
(EUR 1,000) | 31.3.2013 | 31.3.2012 | 31.12.2012 |
ASSETS | |||
NON-CURRENT ASSETS | |||
Intangible assets | 2,535 | 2,008 | 2,663 |
Tangible assets | 21,759 | 20,163 | 21,976 |
Available-for-sale financial assets | 16 | 16 | 16 |
Deferred tax assets | 371 | 262 | 322 |
24,681 | 22,449 | 24,977 | |
CURRENT ASSETS | |||
Inventories | 18,151 | 21,654 | 18,947 |
Trade and other receivables | 7,694 | 8,293 | 6,571 |
Current tax assets | 234 | 509 | 1,360 |
Cash and cash equivalents | 2,926 | 1,944 | 3,106 |
29,005 | 32,400 | 29,984 | |
ASSETS, TOTAL | 53,686 | 54,849 | 54,961 |
SHAREHOLDERS’ EQUITY AND LIABILITIES | |||
EQUITY ATTRIBUTABLE TO EQUITY HOLDERS OF THE PARENT COMPANY | |||
Share capital | 8,040 | 8,040 | 8,040 |
Invested non-restricted equity reserve | 502 | - | 502 |
Translation differences | -10 | -46 | -8 |
Retained earnings | 20,333 | 23,821 | 21,462 |
Shareholders’ equity, total | 28,865 | 31,815 | 29,996 |
NON-CURRENT LIABILITIES | |||
Deferred tax liabilities | 163 | 430 | 480 |
Financial liabilities | 12,193 | 13,380 | 9,317 |
Finance lease liabilities | 3,306 | - | 3,324 |
15,662 | 13,810 | 13,121 | |
CURRENT LIABILITIES | |||
Trade and other payables | 9,089 | 9,142 | 11,775 |
Finance lease liabilities | 70 | 67 | 69 |
Current tax liabilities | - | 15 | - |
9,159 | 9,224 | 11,844 | |
Liabilities, total | 24,821 | 23,034 | 24,965 |
SHAREHOLDERS’ EQUITY AND LIABILITIES, TOTAL | 53,686 | 54,849 | 54,961 |
The Group has no liabilities resulting from derivative contracts, and there are no outstanding guarantees or any other contingent liabilities which have been granted on behalf of the management of the company or its shareholders.
CONSOLIDATED CASH FLOW STATEMENT
(EUR 1,000) | 1-3/2013 | 1-3/2012 | 1-12/2012 |
CASH FLOW FROM OPERATING ACTIVITIES | |||
Net result for the period | -1,129 | -820 | 1,100 |
Adjustments | |||
Depreciation according to plan | 1,105 | 771 | 3,550 |
Other non-cash transactions | 143 | ||
Financial income and expenses | -35 | 205 | 606 |
Taxes | -126 | -320 | 313 |
Cash flow before change in working capital | -185 | -164 | 5,712 |
Change in working capital | -1,838 | -2,097 | 4,674 |
Increase (-) / decrease (+) in current non-interest-bearing trade receivables |
315 | -359 | 930 |
Increase (-) / decrease (+) in inventories | 796 | -307 | 2,401 |
Increase (+) / decrease (-) in current non-interest-bearing liabilities |
-2,949 | -1,431 | 1,343 |
Cash flow from operating activities before financial items and taxes | -2,023 | -2,261 | 10,386 |
Paid interest and payments on other financial expenses | -64 | -211 | -650 |
Interest received | 24 | 6 | 47 |
Taxes paid | -234 | -52 | -1,178 |
CASH FLOW FROM OPERATING ACTIVITIES | -2,296 | -2,518 | 8,605 |
CASH FLOW FROM INVESTING ACTIVITIES | |||
Investments in tangible and intangible assets | -761 | -2,219 | -7,572 |
CASH FLOW FROM INVESTING ACTIVITIES | -761 | -2,219 | -7,572 |
CASH FLOW FROM FINANCING ACTIVITIES | |||
Proceeds from share issue | - | - | 502 |
Long-term loans drawn | 2,876 | 5,061 | 4,373 |
Finance lease drawn | 1 | - | - |
Dividends paid | - | - | -4,422 |
CASH FLOW FROM FINANCING ACTIVITIES | 2,877 | 5,061 | 453 |
Change in cash and cash equivalents | -180 | 324 | 1,486 |
Cash and cash equivalents at the beginning of the period | 3,106 | 1,620 | 1,620 |
Cash and cash equivalents at the end of the period | 2,926 | 1,944 | 3,106 |
CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY
(EUR 1,000) | Equity attributable to equity holders of the parent company | ||||
Share capital |
Invested non-restricted equity reserve |
Translation differences |
Retained earnings |
Shareholders’ equity, total |
|
Shareholders’ equity 1 January 2012 |
8,040 | -18 | 24,641 | 32,663 | |
Comprehensive result | |||||
Net result for the period | -820 | -820 | |||
Translation differences | -28 | -28 | |||
Total comprehensive result for the period | -46 | -820 | -848 | ||
Transactions with owners | |||||
Dividends paid | |||||
Shareholders’ equity 31 March 2012 |
8,040 | -46 | 23,821 | 31,815 | |
Shareholders’ equity 1 January 2013 |
8,040 | 502 | -8 | 21,462 | 29,996 |
Comprehensive result | |||||
Net result for the period | -1,129 | -1,129 | |||
Translation differences | -2 | -2 | |||
Total comprehensive result for the period | -2 | -1,129 | -1,131 | ||
Transactions with owners | |||||
Dividends paid | |||||
Shareholders’ equity 31 March 2013 |
8,040 | 502 | -10 | 20,333 | 28,865 |
KEY FIGURES
1-3/2013 | 1-3/2012 | Change, % | 1-12/2012 | |
Earnings per share, EUR | -0.14 | -0.10 | -37 | 0.14 |
Equity per share, EUR | 3.57 | 3.96 | -10 | 3.71 |
Return on equity (ROE), % | -15.3 | -10.2 | 3.5 | |
Return on investment (ROI), % | -10.8 | -9.0 | 4.1 | |
Equity ratio, % | 53.8 | 57.8 | 54.6 | |
Gearing, % | 43.8 | 36.2 | 32.0 | |
Gross investments, EUR 1,000 | 761 | 2,219 | -66 | 7,582 |
Gross investments, % of net sales | 4 | 12 | 9 | |
Contingent liabilities, EUR 1,000 | 41,276 | 26,971 | 53 | 39,986 |
Average personnel | 521 | 452 | 15 | 497 |
Personnel at the end of the period | 517 | 470 | 10 | 535 |
Number of shares at the end of the period | 8,089,610 | 8,040,000 | 8,089,610 | |
Number of shares outstanding, average | 8,089,610 | 8,040,000 | 8,046,252 |
SEGMENT INFORMATION
(EUR 1,000) | 1-3/2013 | 1-3/2012 | Change, % | 1-12/2012 |
Marimekko business | ||||
Net sales | 20,710 | 18,808 | 10 | 88,471 |
Operating result | -1,290 | -935 | -38 | 2,019 |
Assets | 53,686 | 54,849 | -2 | 54,961 |
NET SALES BY MARKET AREA
(EUR 1,000) | 1-3/2013 | 1-3/2012 | Change, % | 1-12/2012 |
Finland | 10,486 | 10,228 | 3 | 52,344 |
Retail sales | 6,296 | 5,816 | 8 | 34,000 |
Wholesale sales | 4,070 | 4,270 | -5 | 17,546 |
Royalties | 120 | 142 | -16 | 798 |
Scandinavia | 1,879 | 1,902 | -1 | 7,856 |
Retail sales | 805 | 536 | 50 | 3,299 |
Wholesale sales | 1,074 | 1,363 | -21 | 4,554 |
Royalties | - | 3 | -100 | 3 |
Central and Southern Europe | 2,001 | 2,048 | -2 | 7,783 |
Retail sales | 284 | 340 | -17 | 1,492 |
Wholesale sales | 1,692 | 1,680 | 1 | 6,185 |
Royalties | 25 | 28 | -11 | 106 |
North America | 1,871 | 1,252 | 49 | 7,743 |
Retail sales | 1,103 | 466 | 137 | 4,020 |
Wholesale sales | 657 | 677 | -3 | 3,193 |
Royalties | 111 | 109 | 2 | 530 |
Asia-Pacific | 4,473 | 3,378 | 32 | 12,745 |
Retail sales | 504 | - | 655 | |
Wholesale sales | 3,969 | 3,376 | 18 | 12,087 |
Royalties | - | 2 | -100 | 3 |
International sales, total | 10,224 | 8,580 | 19 | 36,127 |
Retail sales | 2,696 | 1,342 | 101 | 9,466 |
Wholesale sales | 7,392 | 7,096 | 4 | 26,019 |
Royalties | 136 | 142 | -4 | 642 |
TOTAL | 20,710 | 18,808 | 10 | 88,471 |
Retail sales | 8,992 | 7,158 | 26 | 43,466 |
Wholesale sales | 11,462 | 11,366 | 1 | 43,565 |
Royalties | 256 | 284 | -10 | 1,440 |
NET SALES BY PRODUCT LINE
(EUR 1,000) | 1-3/2013 | 1-3/2012 | Change, % | 1-12/2012 |
Clothing | 8,025 | 6,978 | 15 | 30,936 |
Interior decoration | 8,187 | 7,833 | 5 | 38,122 |
Bags | 4,498 | 3,997 | 13 | 19,413 |
TOTAL | 20,710 | 18,808 | 10 | 88,471 |
QUARTERLY TREND IN NET SALES AND EARNINGS
(EUR 1,000) | 1-3/2013 | 10-12/2012 | 7-9/2012 | 4-6/2012 |
Net sales | 20,710 | 25,748 | 24,214 | 19,701 |
Operating result | -1,290 | 13 | 3,486 | -545 |
Earnings per share, EUR | -0.14 | -0.04 | 0.31 | -0.03 |
(EUR 1,000) | 1-3/2012 | 10-12/2011 | 7-9/2011 | 4-6/2011 |
Net sales | 18,808 | 23,581 | 19,812 | 16,815 |
Operating result | -935 | 1,645 | 2,321 | -798 |
Earnings per share, EUR | -0.10 | 0.18 | 0.21 | -0.07 |