SALES DEVELOPMENT IN APRIL 2013

In April 2013, H&M Group total sales including VAT in local currencies increased
by 11 percent compared to the same month the previous year. Sales in comparable
units increased by 1 percent. Comparable units comprise the stores and the
internet and catalogue sales countries that have been in operation for at least
a financial year.

Sales during the first weeks in April were negatively affected by the
unseasonably cold weather mainly in Europe.

The total number of stores amounted to 2,881 on 30 April 2013 versus 2,549 on 30
April 2012.

Percentage sales development for the month of May and total revenue in SEK for
the second quarter (March to May) will be published in a separate press release
on 12 June 2013. The Six-Month Report, covering the period 1 December 2012 to 31
May 2013, will be published on 19 June 2013 at 08.00 (CET).

Karl-Johan Persson, Managing Director

Contact: Nils Vinge, Head of IR, +46-8-796 5250


The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 May 2013.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has approximately 2,900 stores in 49 markets including franchise markets.
In 2012, sales including VAT were SEK 140,948 million and the number of
employees more than 104,000. For further information, visit
hm.com (http://www.hm.com).