DGAP-News: Informatica PowerCenter Express Redefines Entry-Level Data Integration


Informatica Corporation 

05.06.2013 22:01
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Establishes Clear Growth Path from Departmental to Enterprise-Level Data
Integration 

LAS VEGAS, 2013-06-05 22:00 CEST (GLOBE NEWSWIRE) --
INFORMATICA WORLD - Informatica Corporation (Nasdaq:INFA), the world's number
one independent provider of data integration software today introduced
Informatica PowerCenter Express, a new downloadable offering that economically
addresses the entry-level data integration needs of enterprise departments and
small to medium-sized companies. Powered by the Informatica Vibe virtual data
machine, PowerCenter Express extends the proven Informatica PowerCenter
portfolio to provide customers with a clear growth path from entry-level to
enterprise-class data integration capabilities - an ability previously unseen
in the market. 

PowerCenter Express builds on Informatica's industry-leading data integration
technology and delivers a solution specifically designed to meet the needs of
departmental projects and mid-market companies. IT departments are now able to
support these previously stranded departmental projects while maintaining
corporate standards throughout the organisation. The 'Map Once, Deploy
Anywhere' technology in Vibe provides investment protection for all data
integration needs, ranging from entry level to enterprise level. PowerCenter
Express Personal Edition is free for individual users, and the Professional
Edition will be offered as a yearly subscription supporting up to five users
per server. 

'Neuralytix is excited about what Informatica is doing. Business innovation
comes from individuals or small teams who want to challenge the status quo by
searching for ways to generate competitive advantage creatively,' said Ben Woo,
founder and Managing Director at Neuralytix. 'PowerCenter Express allows small
businesses or individuals within larger enterprises to easily get started with
a fit-for-purpose, high-quality data integration solution, knowing they can
later scale to an enterprise-class platform if needed.' 

With PowerCenter Express:

  -  Departmental groups and medium-sized companies can quickly and
cost-effectively incorporate proven data integration capabilities into daily
business practices to unleash the potential of their data. 

  -  Corporate IT teams can better serve 'stranded' enterprise departments 
while retaining corporate-wide control, and can migrate PowerCenter Express 
development work to PowerCenter Enterprise editions, including the Big Data
edition, as and when necessary - with no recoding. 

'PowerCenter Express is bringing world-class data integration to departments
and medium-sized businesses, because it is now extremely easy to download and
get started with a proven, high-quality yet easy-to-use data integration
product,' said Todd Goldman, Vice President and General Manager, Data
Integration and Data Quality at Informatica. 'With the launch of PowerCenter
Express, Informatica PowerCenter is the only portfolio providing clear
investment protection across data integration needs, from small departmental
tasks through enterprise and big data processing on Hadoop.' 

A New Paradigm for Departmental and Mid-Market Data Integration

PowerCenter Express addresses a strategic market segment currently underserved
by hand-coding and harder-to-use, low-quality and poor-performing open-source
data integration offerings. Tailored to the specific needs of departmental
projects and mid-market businesses, PowerCenter Express: 

  -  Installs in 5 minutes - Downloadable from Informatica Marketplace, 
PowerCenter Express can be installed in less than five minutes without the help
of IT specialists. 

  -  Powers rapid time-to-value - Graphical, codeless development (no need to
learn Java, etc.), an intuitive interface and pre-packaged cheat sheets and
videos that guide users step by step through data integration tasks drive rapid
time-to-value. 

  -  Provides an order-of-magnitude performance advantage - In internal
benchmark tests, using the TPC-H benchmark data set against a leading
open-source solution, PowerCenter Express exhibited overwhelmingly superior
performance for many data integration tasks, including 12x faster memory
aggregation and 3.1x faster joins. 

  -  Delivers broad connectivity - PowerCenter Express includes prepackaged 
data integration connectors for the most common data sources, such as
relational databases (Oracle, DB2, SQL, Sybase, ODBC, JDBC), XML, flat files,
web services, social media (including Facebook, Twitter, LinkedIn, Kapow and
DataSift) and semi-structured files (PDF, Word, Excel, Power Point). 

  -  Keeps costs low - Simplified administration, configuration-free setup,
codeless development and one-touch Informatica Marketplace integration keep
total cost of ownership low. 

Availability and Pricing

Both PowerCenter Express Personal and Professional editions are available to
Informatica World 2013 attendees through a VIP Access programme. General market
availability is scheduled for July 2013. PowerCenter Express Personal Edition
supports a single user and is available free of charge. PowerCenter Express
Professional Edition supports up to five users or servers and will be priced at
$8K per user/year. For more information, view the video on YouTube:
http://youtu.be/q9qju0w5p-o 

Tweet this: @Informatica Power Center Express Redefines Entry-Level Data
Integration http://bit.ly/13ru7k9 

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent
provider of data integration software. Organisations around the world rely on
Informatica to realise their information potential and drive top business
imperatives. Informatica Vibe, the industry's first and only embeddable virtual
data machine (VDM), powers the unique 'Map Once, Deploy Anywhere' capabilities
of the Informatica Platform. Worldwide, over 5,000 enterprises depend on
Informatica to fully leverage their information assets, from devices to mobile
to social to big data residing on-premises, in the cloud and across social
networks. For more information, call 001 650 385 5000 or visit
www.informatica.com. Connect with Informatica at
http://www.facebook.com/InformaticaCorporation,
http://www.linkedin.com/company/informatica and
http://twitter.com/InformaticaCorp. 

Note: Informatica, Informatica PowerCenter, Informatica PowerCenter Express,
Informatica World and Informatica Vibe are trademarks or registered trademarks
of Informatica Corporation in the United States and in jurisdictions throughout
the world. All other company and product names may be trade names or trademarks
of their respective owners. 


         CONTACT: Debbie O'Brien
         Informatica Corporation
         001 650 385 5735
         001 650 995 6736
         dobrien@informatica.com
         
         Stephanie Wakefield
         Informatica Corporation
         001 650 385 5261
         swakefield@informatica.com
News Source: NASDAQ OMX



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Language:     English
Company:      Informatica Corporation
              
               
              United States
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ISIN:         US45666Q1022
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