CLEVELAND, June 10, 2013 (GLOBE NEWSWIRE) -- A new product, SureSwatch™ is being launched nationwide to help with the difficult decision of selecting paint colors for interior walls. Invented by two Clevelanders, the product helps you try-on paint colors before painting by having the consumer paint on a 9" X 12" piece of flexible, clear material that can be placed on the wall to view the color choices. SureSwatch is a low-tack, adhesive backed clear film that removes easily from typical wall surfaces.
"There are no surprises," said Jamie Peltz, creator of the product. "The old way of painting on the wall or on a piece of cardboard or plastic material and then holding it up to the wall never really gave you the exact color interpretation of how the color would be after you actually painted the wall."
With SureSwatch the clear film you paint on shows exactly how the new color will appear when applied over your existing wall color. With SureSwatch and its attached Primer Decider™ Scale you are also able to test the paint for covering power and select the right shade of primer to achieve the truest color by either deciding to do additional layers of paint or apply a shade of gray primer to the wall first.
"Many people don't realize using a gray primer with bright, vibrant colors can cut down on the amount of paint to use to achieve the rich color that you selected from the manufacturer's color chip," said Robert Golownia, paint scientist and co-inventor. "We provide the easy instructions on how to first paint the clear material and also try either the unique Layering System™ or the Primer Decider to easily achieve the look and color you had in mind."
SureSwatch is available in the paint departments of national home improvement retail stores across the nation. For informational videos and product overview, visit

Photos accompanying this release are available at:

For more information and interview requests, 
contact Nancy M. Valent, 216-513-8740,