Photo Release -- Premier Brands, Inc. Announces the Launch of Dennis Rodman's Bad Boy Vodka

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| Source: Premier Brands Inc.
photo-release

SAN DIEGO, July 10, 2013 (GLOBE NEWSWIRE) -- Premier Brands, Inc. ("Premier Brands") (OTCBB:BRND), a company in the business of creating, acquiring and marketing consumer packaged goods and new product development, today announced that the Company has developed Bad Boy Vodka, a Dennis Rodman branded vodka, for AB Partners LLC under the Company's beverage development and incubation services.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=19783

The Company developed the product from inception, utilizing basketball Hall of Famer Dennis Rodman's "bad boy" reputation, adding a smooth and edgy twist to a classic spirit. Bad Boy Vodka will be exclusively sold and distributed through Premier Brands' distribution channels, starting in California on July 27th.

"I'm excited to launch Bad Boy Vodka and work with Dennis and Jorge to create a high quality, fun lifestyle brand," commented Andreas Johansson of AB Partners LLC.

"Bad Boy Vodka characterizes a tough and edgy, yet smooth and classic taste; a perfect representation of whom and what I am all about," stated Dennis Rodman.   

"The taste is incredible, the bottle is a work of art, and the brand is already recognizable. We have already had interest from brokers and accounts," commented Jorge Olson, President and CEO of Premier Brands.

About Premier Brands Inc.

Premier Brands is a goods incubator in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutritional supplements, and selling them into supermarkets, pharmacies and convenience stores. The company's vision is to support social entrepreneurship with new product development, consulting and mentoring. Premier Brands also owns the ZizZazz line of nutraceuticals.

For more information, please visit: www.PremierBrandsInc.com

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of Premier Brands, Inc. can be found in the filings of Premier Brands, Inc. with the U.S. Securities and Exchange Commission.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Premier Brands, Inc.
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