Naked Brand Group Selected by Project to Exhibit at Their "Project Love" Charity-Focused Exhibit Area

Select Group of Philanthropic Brands Will be Showcased in the "Love" Section at Project NYC

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| Source: Naked Brand Group Inc.

VANCOUVER, British Columbia, July 22, 2013 (GLOBE NEWSWIRE) -- Naked Brand Group Inc. (OTCQB:NAKD) is pleased to announce that it will be showcasing its fall/winter 2013 and spring/summer 2014 men's collection at the world's biggest biannual fashion trade show, Project, in New York City July 21-23, 2013 at Pier 94. This three-day exhibit is known as the destination for contemporary men's fashion drawing buyers and press from across North America.

Naked Brand Group was selected by Project to showcase its collection in a specific section of the exhibit hall named Project Love, which is dedicated to philanthropic brands. This distinction will draw unique visitors and buyers to our booth who are interested in aligning with these types of brands.

Joel Primus comments, "We are honored to be among the select group of brands chosen by Project to display at Project Love. Not only do we get to introduce our men's collection to a vast audience but we get to educate attendees on the work we are doing with Project World Citizen in Ghana." Joel goes on to say, "We are very thankful for the success and growth we have experienced over the last year. Shows like Project further increase our visibility and sales which enables us to donate more money to charitable causes."

About Project

Held bi-annually in New York and Las Vegas, Project is the world's preeminent contemporary fashion trade event. Through a highly merchandised approach, Project creates destinations where innovation, commerce and service converge. Project NYC is the men's premier contemporary fashion event. Curated under creative director, Tommy Fazio, Project NYC presents a series of lifestyle destinations in a single location, each merchandised to create an environment of exploration and commerce.

About Project World Citizen

Project World Citizen's goal is to assist communities in developing world's while promoting a positive and locally oriented facilitation of sustainable educational projects such as computer labs for schools. All charitable projects are uniquely chosen based on the specific needs of the communities, driven by the locals with leadership and facilitation proved by PWC.

About Naked Inc.

Naked is a global lifestyle brand focused on enhancing the architecture of the body. Every collection features impeccably tailored light-weight garments that seamlessly forms to your body making you feel like you're wearing nothing at all. Naked is sold in high-end boutiques and department stores throughout North America including Nordstrom, Holt Renfrew, Boys'co, and Freshpair.com. A donation from every purchase helps to support Project World Citizen, a charity driven to empower and educate the children of Ghana. Naked® has garnered tremendous media exposure having been featured on The View, ABC, FOX LA, (ET) Canada and on The Dragons' Den.

Forward-Looking Statements

This news release contains "forward-looking statements". Statements in this news release, which are not purely historical, are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, such as the following: (1) Increasing sales will allow us to increase donations; These forward-looking statements are based on management's current expectations but they involve a number of risks and uncertainties. It is important to note that actual outcomes and the Company's actual results could differ materially from those in such forward-looking statements. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others: (1) an economic downturn or economic uncertainty in the Company's key markets; (2) the Company's inability to generate sufficient cash flow to make the donation commitments (3) the Company's inability to effectively manage the growth and the increased complexity of its business as a result of the launch of a new product line; (4) the company's highly competitive market including increasing price competition and other business and competitive factors; (5) the Company's failure to maintain the value and reputation of its brand; (6) the Company's ability to retain the employees necessary to design and development its products; (7) the ability of the Company to control costs operating, general administrative and other expenses; (9) insufficient investor interest in the Company's securities which may impact on the Company's ability to raise additional financing as required and (10) and other risk factors detailed in the Company's public filings. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements. The forward-looking statements made herein speak only as of the date of this press release and, except as required by applicable laws, the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. Readers should also refer to the risk disclosures outlined in the Company's quarterly reports on Form 10-Q, annual reports on Form 10-K and the Company's other disclosure documents filed from time-to-time with the Securities and Exchange Commission at www.sec.gov and the Company's interim and annual filings and other disclosure documents filed from time-to-time on SEDAR at www.sedar.com.

For more information, please contact:

Joel Primus, President & CEO
Toll Free: 1-877-592-4767
Email: 
www.thenakedshop.com