Pride Card Services Announces Partnership With Desert AIDS Project With Its $250-20-20 Program

PCS Will Donate $250 to Desert AIDS Project for Each New Merchant and 20 Percent of Net Income on the Account, and Reduce Merchant Processing Costs Up to 20 Percent

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| Source: Pride Card Services

WEST HOLLYWOOD, Calif., July 25, 2013 (GLOBE NEWSWIRE) -- Pride Card Services (www.4pride.com), an industry-leading gay-owned and operated payment processing company, is proud to continue its 15-year tradition of supporting community-focused, HIV/AIDS, civil rights and equality-focused charities, by forging a new partnership with Desert AIDS Project, D.A.P.

As part of its $250-20-20 program, Pride Card Services will donate $250 to Desert AIDS Project for each new merchant that signs up, plus ongoing donations equal to 20 percent of the net income on the merchant's account for as long as they are with Pride Card. They also offer up to 20 percent off processing costs for each new merchant account opened, which gives businesses a great incentive to sign up.

Desert AIDS Project is based in Palm Springs, California, and provides medical care and comprehensive support services to people living with HIV/AIDS in the desert community. The organization provides testing, treatment, counseling, transportation, housing and financial assistance to people living with HIV/AIDS.

"This is a natural alliance for us," said Cliff Teston, Pride Card Services co-founder and CEO. "We couldn't be more pleased to be working with an organization of Desert AIDS Project's caliber. They're true innovators in the fight against HIV/AIDS, and that makes them a perfect fit for us."

Darrell L. Tucci, Chief Development Officer at Desert AIDS Project agrees, adding, "We're thrilled to be working with a company like Pride Card. They strive to give back to important causes that positively affect the local community, and they share our vision of increasing awareness and prevention of HIV/AIDS while enhancing health and well-being."

To learn more about Pride Card Services, visit www.4pride.com, call 888-590-4977, or email info@4pride.com. For more information about Desert AIDS Project, visit www.desertaidsproject.org or call 760-323-2118.

About Pride Card Services

In business since 1997, Pride Card Services is a gay-owned and operated full-service payment processing company that provides important opportunities for merchants to support community-focused, HIV/AIDS, civil rights and equality focused charities. Pride Card Services, which processes $500 million in transactions annually, is a registered ISO and MSP for HSBC, Merrick Bank, and Westamerica Bank and accommodates most businesses in retail, Internet, mobile and mail/telephone order environments. To learn more, call 888-590-4977, visit www.4pride.com, or find them on Facebook and Twitter.

About Desert AIDS Project

Desert AIDS Project serves people living with HIV and AIDS by providing comprehensive support, including medical care, case management, and social services, like food, housing, and counseling. D.A.P. also offers free and confidential HIV testing at a number of locations throughout the communities it serves. To learn more about Desert AIDS Project, please call 760-323-2118, visit www.desertaidsproject.org, or find them on Facebook, Twitter, and YouTube.

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Bonnie Moss