Hard Nutrition and Village Tea Company Announce Broker Agreement with Premier Brands


DENVER, July 31, 2013 (GLOBE NEWSWIRE) -- DC Brands International, Inc., (OTC:HRDN), a company specializing in the manufacturing of its functional beverages and health products, today announces that Village Tea Company, Inc has signed a non-exclusive broker agreement with Premier Brands Inc to sell, promote and distribute its' line of premium loose leaf , which is already sold in numerous retail locations and online. Premier Brands will assist both Village Tea Company and Hard Nutrition in the development and launch of its new ready to drink beverage line scheduled to launch in the Spring of 2014. 

Village Tea is currently sold in retail chains in the U.S. and Canada including Whole Foods® Markets – Southwest and Mountain regions, Akins/Chamberlin® Natural Foods Markets, Vitamin Shoppe®, 600+ stores nationwide, over 200 Winners® and Home Sense® stores throughout Canada, and many other independent specialty and grocery store retailers. Village Tea is also sold online through Amazon and Puritan Pride.

Bob Armstrong, the CFO and acting CEO of DC Brands International stated, "We believe Village Tea, as a young brand, has already found a loyal consumer-base that is focused on leading healthy lifestyles and having a positive impact on the environment in which they live.  Janon Costley, Ceo of Village Company stated, "As the world begins to focus more and more on health and wellness we hope that our new relationship with Premier Brands will help to further expand Village Tea as well as Hard Nutrition's footprint as we look to make more of a national impact at retail in this rapidly growing sector by adding new distribution channels in the second half of this year." 

To find Village Tea products at a retail location near you, visit: http://www.villageteaco.com.

About DC Brands International, Inc.

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products.  DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category. DC Brands also recently acquired a minority interests in Village Tea Company Distribution, Inc, which owns the Village Tea Company brand of premium loose tea and tea accessories.

Forward-Looking Statements

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding the expected relationship between Village Tea and the Company and the expansion of Village Tea and the ability of Village Tea to implement its business plan. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in the forward-looking statements include, among others, the ability of the two companies to successfully work together, the market acceptance of the product, the ability of Village Tea to raise the necessary funding to implement its strategy and other factors described in our report on Form 10-K for the year ended December 31, 2012 and any other filings with the SEC. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law. Copies of these filings are available at www.sec.gov



            

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