Alkaline Water Co. Announces LOI to Purchase Bottling Plant -- Today's Con-Call Aims to Provide Market Perspective

SCOTTSDALE, AZ--(Marketwired - Sep 9, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) ("Alkaline" or the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold as a premier alkaline drinking water for balanced lifestyles, is pleased to announce that a letter of intent has been executed regarding the purchase of the North Cove Bottling Plant in Marion, North Carolina.

The acquisition of the North Cove Bottling Plant is expected to provide the Company with a calculated logistical advantage given the plant's strategic location and production capacity. North Cove Bottling Plant was built in the mid-1990s and designed for high speed manufacturing, serving customers such as Wal-Mart, Costco and Target across the Eastern United States. The plant sits on 5.4 acres of land with a virtually unlimited supply of spring water. Its two high-speed lines can produce an impressive 150 bottles per minute of the Company's 3-liter and 1 gallon products, and over 600 bottles per minute of the smaller PET water products.

Steven Nickolas, President of The Alkaline Water Company comments, "The acquisition of the North Cove Bottling Plant is a very strategic purchase which will allow the Company to meet the interest and potential for growth our products are receiving in the Eastern United States. The plant should allow us to expand nationally at a much quicker pace than we had previously anticipated. When running at full capacity, the plant could produce over 180,000 gallons of alkaline water per day."

The North Cove Bottling Plant is located near major interstate freeway connections and is also within a redevelopment zone. The Company hopes to employ between 15-20 employees over the next several months at the facility, which should prove beneficial to the economy in and around the city of Marion. The Company currently projects that production at the plant could begin as early as the fourth quarter of 2013.

Investor Conference Call at 11:30am EDT
In related news, The Alkaline Water Company Inc. today announced its participation in an investor conference call today, September 9, 2013 at 8:30am PT/11:30am ET. The call will be hosted by company CEO, Steven Nickolas, in order to communicate with shareholders and potential investors a summary of business operations to-date.

The phone number for interested parties to call is +1 (530) 881-1212. The PIN number is 207-040-135#.

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline Water beverage products.

About Alkaline Water Products
Alkaline Water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Co. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectation that the acquisition of North Cove Bottling Plant will provide a calculated logistical advantage; the acquisition will allow the Company to meet the interest and potential for growth the Company's products are receiving in the Eastern United States; and the plant should allow the Company to expand nationally at a much quicker pace than the Company had previously anticipated, the Company's plan to employ between 15 to 20 employees over the next several months at the facility, and the Company's projection that production at the plant could begin as early as the fourth quarter of 2013. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.