Oklahoma City, OK, Sept. 10, 2013 (GLOBE NEWSWIRE) -- (http://www.myprgenie.com) -- On Sept. 12, Ideal Feet will donate $2,400 worth of Feetures! socks to The Bridge, a nonprofit that provides homeless adults in Dallas County with food, shelter and transitional services to help them stay off the streets for good.
"As a company, we're always looking for ways to help people improve their foot health, and Feetures! socks are designed to increase circulation, reduce blistering and pull moisture away from the skin, which can help prevent bacteria growth and infections. They're also really comfortable, so donating them to shelters made sense to us," says Aaron Compton, Ideal Feet founder and CEO.
One of the reasons Ideal Feet chose to donate socks is because homeless shelters often need them. It's an item most people don't think about donating, but it's essential.
"A new pair of socks to help protect our guests' feet from the elements might seem like a small thing, but it really makes a big difference. And so many of our guests are dealing with foot problems from conditions like diabetes or just general exposure, so new, clean socks are so appreciated," explains Haydedeh Jahansouz, care coordination manager at The Bridge.
This year Ideal Feet has donated more than $15,000 worth of Feetures! socks to homeless shelters, but it's the company's first donation of this kind in Texas. Ideal Feet began its Feetures! donation program in Oklahoma City, where the company is headquartered, and is continuing that program in other areas the company serves. Ideal Feet has 12 stores nationwide, five of which are in Texas.
"We have such a large presence in Texas, and we want to support the communities we're a part of. Dallas seemed like a good place to start, and when we heard about The Bridge, we knew it was the right fit," says Compton.
In addition to providing emergency and intermediary shelter for the homeless, The Bridge also provides additional services to help people transition to a home of their own.
Founded in 2001, Ideal Feet is a foot-care expert and national retailer of custom-fit support products with 4 Arch Technology(TM) that help people improve their balance and reduce foot, leg and back pain. Learn more: 877-522-FEET (3338) or http://www.idealfeet.com.