eCommerce Digital Advertising Leader Launches the First Programmatic Display Solution for Flash-Free Mobile Devices, Including Apple's iPhone and iPad
NEW YORK, NY--(Marketwired - Sep 17, 2013) - Sociomantic Labs, the leader in programmatic display advertising solutions for eCommerce marketers, today announced the availability of Sociomantic Streaming CRM for Mobile, a personalized dynamic display solution for mobile. Streaming CRM for Mobile will help move mobile display advertising beyond downloads to boost mCommerce by reaching 100 percent of the available real-time biddable inventory with individually created, Flash-free HTML5 ads that work on any mobile device.
Sociomantic mobile campaigns allow eCommerce marketers to use real-time bidding (RTB) to purchase display inventory across the full spectrum of mobile browsers -- including Safari -- as well as in-app display inventory. In addition to RTB-buying, Sociomantic's mobile solution makes it possible to serve highly personalized dynamic display ads across the mobile web -- including devices that do not have Flash installed, such as Apple's iOS devices -- using their proprietary HTML5 dynamic bannering technology. Specialized Streaming CRM integrations also enable Sociomantic's clients to sync campaigns across devices, unifying the multi-device shopping journeys of their customers and prospects.
"Our goal is to create a holistic marketing strategy based on where our customers are spending their time online -- and right now that's Facebook and mobile," said Gerard Florendo, manager of online marketing and Web analytics for fashion retailer Forever 21. "We've been working with Sociomantic for several months and even early in the process we have seen increased traffic to our mobile site and double-digit improvements in conversions. We're looking to scale our online and mobile business faster, drive more return on ad spend and increase revenue through paid channels. Sociomantic is helping us accomplish these goals."
"It's great to see buyers developing solutions that utilize HTML5 and that can take full advantage of the mobile inventory on DoubleClick Ad Exchange, across browsers, apps and devices," says Scott Spencer, Director of Product Management for the DoubleClick Ad Exchange. "As users continue to spend more time on mobile devices, it's crucial for advertisers to adopt technologies like HTML5 to allow their marketing messages to be seen in all environments."
Sociomantic's Flash-free Mobile Banners -- an Industry First for Dynamic Display
Sociomantic Labs Continues Rapid International Growth, New Customer Acquisition and Increased Market Traction While Maintaining Profitability
Key Quotes on Sociomantic Mobile Solution & Growth Trajectory
About Sociomantic Labs
Sociomantic Labs drives incremental sales at scale for eCommerce marketers with programmatic display advertising solutions for desktop, Facebook and mobile. Sociomantic's proprietary technologies enable marketers in over 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalized dynamic ads for retargeting, prospecting and loyalty campaigns -- helping marketers turn real-time data into real-time ROI. Sociomantic has been profitable since its founding in Berlin in 2009, and has grown organically to more than 150 employees in 14 offices across four continents today.
Resources
© 2013 Sociomantic Labs Inc. All rights reserved. Sociomantic Labs is a trademark of Sociomantic Labs GmbH. All other trademarks are the property of their respective owners.