Dublin, Sept. 23, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/g8kbr8/mobile)
has announced the addition of the "Mobile
Advertising / Promotions and Consumer Enabled Product
Authentication with Smart Phones" report to their
offering.
Here is a new ground breaking' Vandagraf report that embraces and
analyses the new and occasionally bewildering world of
mobileengagement and interaction.
The report contains a definitive analysis and evaluation of the
dramatic technological changes that are occurring and the
significant convergences that are set to impact many industries and
businesses, including most segments of the packaging / labels
converting and printing industries.
This brave new mobile world is leading to a host of opportunities
across a number of industries from packaging / labels converters,
retailer and brand owners, smart phone handset and App providers to
digital printing equipment builders and others.
The pot is now coming to the boil fast - Specifically the uptake
and growth of sales of smart phone sales in 2011 / 2012is
exceedingprevious expectations as well as what can be accomplished
with the vast and expanding range of Apps- The future is now. This
is no time to hesitate.
Rapid developments in mobile technology including smart phones and
signal transmission technologies (3G, 4G, Wi-Fi) together with the
huge success of the App Store' model and the now widespread use of
mobile action codes can now provide completely unprecedented access
to online additional content' of various kinds.
This is offering the possibility of interactive experiences' that
can (in the context of this report be employed for the following
types of application:
- Smart phone enabled online interactive Marketing Communications - Advertising / Sales Promotions
- Smart phone enabled online interactive Product Authentication.
The two functions listed above are quite distinct but are
clearly connected insofar as both serve to enhance a brand, one by
assisting sales, the other by protecting the genuine article.
There are intriguing possibilities to create synergies here and to
collaborate in further developments of these exciting new
areas.
Key Topics Covered:
Executive Summary
1 Introduction
2 Trends In Marketing Communications
3 Mobile Marketing / Advertising & Sales Promotions
4 Social Media Marketing
5 Retailing - In-store Shopping Vs Ecommerce
6 Consumer Enabled Product Authentication
7 Mobile Action Codes
8 Trends In Smart Phones & Other Mobile Devices
9 Implications For Packaging & Print Industries
Appendices
For more information visit http://www.researchandmarkets.com/research/g8kbr8/mobile
Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector:
Wireless