Dublin, Oct. 9, 2013 (GLOBE NEWSWIRE) -- Research and Markets
(http://www.researchandmarkets.com/research/g7ft2c/next_generation)
has announced the addition of the
"Next Generation TV Market Insight" report to their
offering.
From the first half of 2012, Industry leading Korean companies
started to recover and move from economic deficit to surplus.
However, the TFT LCD market which have previously shown a rapid
growth is now in the maturity stage and due to the changes in the
spending pattern of consumers and aggressive purchasing policy of
set companies, the display industry and in particular, the LCD
manufacturers are experiencing profitability deterioration which
can no longer be neglected. As a solution, companies are finding a
breakthrough by realizing a large-size high-resolution LCD panel
screen and commercializing OLED television technology which might
lead to the fourth "Big Bang"in the market.
At the same time, ultra-high resolution TV and large-size screen TV
over 50 inch is being competitively launched to dominate the next
generation technology market, as the price of large LCD panel
continue to drop to a level where large TV preferring customers are
able to afford, the market for super large, high-resolution
(4K2K:UHD) TV over 50 inch in size is growing in a rapid
speed.
LCD panel manufacturers used a fully depreciated production line
(under 8th generation), as making investment to build a next
generation production line was difficult, due to severe profit
deterioration caused by rapid price decline and economic downturn.
In order to increase glass efficiency from a current level of
90%-95% to a level of 95%-98%, MMG (Multi Model Glass) was used to
produce models of different size simultaneously from a single piece
of circular glass plate. As extra-large MMG panel of maximized
efficiency started to be developed and mass produced, the sales of
new size panel and set product started to expand in the global
market, starting from China.
The resolution of a display is rapidly improving to ultra-high
definition to produce clearer picture as processor, memory and
display device technology develops. If the evolution from SD to HD
is considered as the first display wave from Analog Era 1.0 to
Digital Era 2.0, the evolution from HD to 4K2K (UHD) can be
considered as the second display wave from Digital Era to Consumer
Electronics 3.0. The change is not just a simple transition of TV
screen resolution but it is a fundamental change and innovation of
clouding computing such as broadcasting system, network, contents
and imaging technology.
Recently, a new 4K2K (UHD: 3840x2160) TV, which is superior than
the current digital TV (FHD:1920x1080) was launched to pursue
differentiation as a market strategy and research and development
were made on SHV (Super High Vision: 8K4K) for NHK in Japan for
several years, for the digital TV generations. The 6 top Chinese
local companies together with Sony, Sharp and Panasonic of Japan
are aggressively developing products and deploying marketing
strategy to dominate the domestic market and the global TV
market.
The challenge of 4K2K (UHD) TV is to increase the production yield
of LCD or OLED panel, reduce the price of product and support the
wide contents industry (broadcasting, S/W). The Korean companies
picked OLED and smart TV as the next generation core technology and
predicted the 4K2K (UHD) TV market to open in earnest at least
after 2 to 3 years. However, the market for 4K2K (UHD) TV seemed to
be already one step closer after attending 2012 IFA (Berlin
Consumer Electronics Fair) and CES 2013 (International Consumer
Electronics Show).
The era of 4K2K (UHD) TV is to come faster than expected as
consumers are aware of the value of high-resolution since they are
already accustomed to devices like smartphones and as LCD panel
manufactures are trying to break through the market with large-size
panels. The current FHD (1920x1080) resolution is insufficient in
providing high-resolution images for large-size panel of above 50
inch. The keyword for the next generation display technology which
Korea, Japan, Taiwan and China focus on is not the state-of-the-art
technology but production capacity and process technology.
In the future
TV market, deposition technique that is suitable for large-size
high-resolution (over 4K2K) having mass production yield rate of
conventional LCD level will become the standard technique for OLED
and will be the key factor determining the success and failure of
the business.
This report contains the following contents:
TV Market History & Detailed Analysis and Forecast on Future TV
Market/ Technology/ Product.
Details on 4K2K(UHD) & TV Business Strategy/Line Up Analysis of
Companies from Korea/ Japan/Taiwan (Set, Panel Maker)
Analysis of Solution for 4K2K(UHD) TV by Technology (LCD, OLED),
Application and Company (Set, Panel Maker).
Analysis and Research on 4K2K(UHD) TV (LCD, OLED) Issues.
Companies Mentioned
- AUO
- BOE
- CEC Panda
- COST
- Changhong
- Haier/Konka/Skyworth
- Hisense
- Innolux
- LG Display
- LGE
- Panasonic
- SDC
- Samsung
- Sharp
- Sony
- TCL
- Toshiba
For more information visit http://www.researchandmarkets.com/research/g7ft2c/next_generation
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